SEO is a hot topic.
I know you’ve heard of it, and I hope you’vealso thought about it for your own website.
Improving your search results is a processthat takes time, patience, and hard work.
Although we can agree that there’s no shortcutto the top of the search engine results page, there are a few basic strategies the aspiringSEO specialist can use to get results.
In this video I’m going to walk you throughsix ways you can improve your SEO.
Number 1: Optimize for keywords.
SEO is all about getting found online.
When someone searches for a particular wordor sentence that relates to your business, you want to come up in results.
But how do you do so? Think about the keywords and phrases you wantpeople to use to find you, and put them in your website content.
Update the descriptions on each page’s SEOsettings, and maintain a blog.
You can always check up on how your site isperforming for those keywords using Wix’s handy SEO Wizard, found in your site’s manager.
And you can always optimize for new keywordsas your business grows! Number two: Front-load those titles.
What exactly does this mean? It means that your keywords should appearat the beginning of your title whenever possible (as long as it still makes sense).
Why? Because search engines weigh keywords at thebeginning of the title more heavily than those at the end.
When creating a title, you need to think abouthow someone would search for your topic or business if they were typing into Google.
Would your title cause someone to click onit or to check out another result? Number 3: Be kind to Mobile.
We can’t emphasize enough how importantit is to be mobile friendly these days.
Think about how much more you are doing onyour phone today, compared to a few years ago.
Nowadays, people often complete the entirecustomer journey on their mobile devices.
And when someone is searching on their mobiledevice, Google will give preference to mobile-optimized sites.
Fortunately, every Wix website has a mobileversion, too! Be sure to regularly check how your websitelooks on your phone.
When you make any changes, preview them inthe mobile editor first to make sure your site looks great on mobile too.
Number 4: Content still rules.
There’s still no substitute for contentthat keeps users intrigued about your site.
Whether it’s a blog page with interestingstories or industry info, or constant updates to your Facebook page, fresh content givesusers a reason to return to your website.
It will also give you more of an opportunityto naturally include more keywords.
Number 5: Include visible share buttons.
Social share buttons make it easy for sitevisitors to share your content across different channels.
By now we all know how crucial it is to havea presence on multiple social media platforms.
Adding buttons from Facebook, Twitter, andLinkedIn among others is an easy and effective way to spread your content via social media,and you’ll be more likely to get found.
And finally, number 6: Make friends.
By this I don’t mean simply adding to yourfriend count on Facebook.
I mean building relationships so you can naturallyacquire more backlinks to your site.
Become familiar with other sites within yourindustry.
Establish relationships, share and link tocontent on other websites, and reach out to offer your guest blogging services.
As I mentioned at the beginning, effectiveSEO takes time and a bit of patience.
Nevertheless, you don’t need to be an expertto get your site running on the right track.
If you’re willing to put in the effort tobuild your site’s SEO, it will pay off in the long run.
Try employing these basic techniques to geta nice jump start on the process.
Thanks for joining me! See you soon.
– In this video, I'm gonna show you how to get more traffic to your ecommerce site.
Specifically, you're gonnasee the four most influential ranking factors that go into ranking your online store to the top of Google.
These are the same rankingfactors that one of my students recently used to dramatically increase his ecommerce site's organic traffic.
I'm Brian Dean, the founder of Backlinko, the place where marketers turn for high rankings and more traffic.
And if you wanna learn how to quickly get more traffic and customersto your ecommerce site, make sure to watch the rest of this video.
(techno music) A student of mine, Darren Dematas, recently decided to launchhis first ecommerce site, the camping and survivalgear store, TopSpecUS.
Like many ecommerce entrepreneurs, Darren was a new player in asuper-competitive industry.
Most people in hisposition would just create a bunch of product pagesand hope for the best.
Please get traffic, please gettraffic, please get traffic.
But Darren knew that ecommerce SEO would make or break his site's success.
So he focused on the four ranking factors that I'm about to showyou and organic traffic to his most importantproduct and category pages increased across the board,sometimes as much as 259%.
Now that you've seen how well these four ranking factorswork, it's time for me to show you exactly what they are and how you can take advantage of them.
Okay, let's kick things off with ecommerce SEO ranking factornumber one, Domain Authority.
Here's the deal, it's no secret that the quantity and quality of the backlinks pointing to your site isGoogle's top ranking factor.
And, yes, this also appliesto ecommerce websites.
The question is, how can youget someone to link to your site if it's made up of 100%product and category pages? The short answer, you can't.
The fact is, people wanna link to sites that have valuable content.
Without that, you're gonnahave a hell of a time building white hat backlinks.
That's the bad news.
The good news is that even ecommerce sites can publish awesome content.
When you do, you'll build up your site's overall domain authority,which will help your product and category pages rank in Google.
In fact, ecommerce giantslike Amazon very rarely have links pointing directlyto their product pages.
Instead, they rank based ontheir sitewide link authority.
For example, when Darrenfirst launched TopSpecUS, he created a high-value round-up post called Pistol ShootingTips from 20 Sharpshooters.
And because this postattracted quality backlinks, it increased his site's Domain Authority, which boosted the rankings of one of his important category pages,Heavy Duty Bags, by 259%.
The bottom line? Use content marketing to increase your ecommerce site'soverall Domain Authority.
That boost in DomainAuthority will increase the rankings of yourproduct and category pages.
Next up, we have a rankingfactor that's super important, product page optimization.
If you're like most ecommerce site owners, a good chunk of your search engine traffic goes to your product pages.
But more importantly, 100% of your conversionscome from your product pages.
In other words, the more traffic you get to your product pages, themore money you'll make.
The question is, how do you optimize your product pages for SEO? It's simple, use thisfour step action plan.
First, add modifiers to yourproduct page title tags.
Now you obviously wannause your target keyword in your title tag, but don't stop there.
Adding what I callmodifiers to your title tag can help you rank for dozensof long tail searches.
For example, let's saythe target keyword for your product page is noisecancelling headphones.
Instead of making a title tag simply noise cancelling headphonesat Headphones R' Us.
Com, you'd add a word or two thatpeople are likely to use when searching for that keyword.
Here's some common terms that people use when searching for products in Google.
So, your title tag couldbe something like this.
The words best and cheapare title tag modifiers and these terms will helpyou naturally show up for long tail searchesthat contain those words.
Next, you wanna add magnetwords to your title.
I see very few peopleoptimizing their title tags for click through rateand it's a huge mistake.
After all, Google has stated that they use CTR in their algorithm.
And even if they didn't use CTR, it still makes sense to optimize your title tag with CTR in mind.
Why? Because higher CTR means more clicks which means more trafficwhich means more sales.
Fortunately, you can easily boost your CTR by adding these magnet words to your product and category page title tags.
Here's an example of thesemagnet words in action.
Now it's time foron-page tip number three, which is to include atleast 1000 words of content on your most important product pages.
Industry studies havefound that longer content tends to rank better in Google.
And yes, these findings alsoapply to ecommerce sites.
The fact is this, Googlewants to understand what your page is all about and when you provide lotsof content to Google, you help them do just that.
Plus, when you publish longcontent, your customers can help understand what they're about to buy.
So it can increase conversions too.
Now, you're probably not gonna have time to write 1000 words of content for every product page on your site.
That said, I highly recommend writing long product descriptions for your 10 most important product pages.
For example, this Amazon product page for a Kitchen Art mixerboasts 2,109 words.
Now it's time for our lastproduct page optimization tip which is to include your targetkeyword three to five times.
Let me be clear here,this has nothing to do with keyword density or keyword stuffing.
It's simply making sure yourkeyword appears on your page so Google understands whatyour page is all about.
For example, if your targetkeyword was 6 Quart Crockpot, you'd wanna make sure youhave that exact phrase in your product descriptionat least three times.
Now it's time for our third ranking factor which is your website architecture.
Site architecture or howthe pages on your site are organized and arranged, is an important SEOconsideration for any site.
But it's twice as importantfor ecommerce websites.
That's because your averageecommerce site has a lot more pages than your average blogor local pizza shop website.
With that many pages, it's critical that your site architecturemakes it easy for users and search engines to find the most important pages on your site.
The secret, following the golden rule of ecommerce site architecture.
Keep every page three or fewerclicks from your home page.
For example, take a look atthis site's architecture.
What's wrong with this picture? The site's architecture is way too deep.
Most ecommerce sites tendto get the most links and therefore authorityto their home page.
And when you have adeep site architecture, that authority is diluted by the time it reaches your productand category pages.
In this example, it takes six clicks to reach the first product page.
So, what's the solution? Make sure your products are no more than three clicks from your home page.
PetSmart sets up their sitewith this rule in mind.
For example, let's say that you wanna get a new dog food bowl for Fluffy.
You'd head to the site's homepage and click the dog link.
Then click bowls and feeders.
And you've have a list ofproducts in that subcategory.
Just like that, you found what you want.
And Google can easily find and index all of PetSmart's product pages.
Now it's time for our last Google ecommerce ranking factor, URL length.
I recently teamed up with a bunch of SEO software companiesto conduct the largest search engine ranking factor study ever.
In total, we analyzed amillion Google search results.
So, what did we find? We discovered that short URLs tend to rank better than long URLs.
For example, let's saythat your ecommerce site sells organic bird food.
All things being equal, URL number one would rank better than URL number two.
One word of warning, youdon't necessarily wanna go back and change yourlong URLs to shorter ones.
That can cause serious SEO issues.
Instead, set up yourURL structure so all of your new product and categorypages have short URLs.
Did you learn somethingcool from today's video? If so, make sure to subscribe to my YouTube channel right now.
Just click on the big oleSubscribe button right here.
Also, if you want exclusive SEO techniques that I only share with email subscribers, head over to backlinko.
Com andsign up for the newsletter.
Now, I wanna turn it over to you.
Which of the techniques from this video are you going to use first? Are you gonna start to buildup your Domain Authority or maybe you wanna startusing shorter URLs.
Let me know by leaving acomment below right now.
This teaches you also.
I'mhaving last video syndrome.
(man yelling in background)No, not Nelly, man.
There's a bug on the screen.
If you wanna learn.
Blah,blah, blah, kinda thing.
It's hard to fake it.
Andy: Hey guys, I am Andy and it is WhiteboardWednesday, where we unpack information that helps your church.
If you could do us a huge favor, please likeand share this video so we can continue putting out helpful content like this for you guysevery single week.
So today I am here with Wes, our residentSEO expert, who last week let us know some things not to do on our church website forour SEO.
Well this week, he's put together a list ofsome things that we should do to better help our SEO and to better rank on Google.
Wesley: Yeah, exactly Andy.
So last week, if you didn't catch that video,go back and watch that.
That will help you make sure you're not doingthings that are hurting your SEO on your website.
But today, let's talk about what's gonna help.
So just a recap real quick, SEO–what arewe talking about? Search Engine Optimization.
Things you can do on your site that will helpyou rank higher when people search for your church on Google.
So let's jump right in.
Tip #1 is, Write good content.
Now you think this goes without saying, butsome church websites, you go on, Andy, and they don't actually have very much text contentabout their church.
Like especially on their home page, maybethey have an About Us page that has some text content, but it's just not really there.
Maybe there's like a giant slideshow withstock photography or something that's not very personable, and it's just not a goodidea.
You wanna make sure you have solid content,text content, about your church using images that are actually of your church.
So that's really important.
Also, you wanna make sure that it's of decentlength.
You don't wanna just have a couple lines aboutyour church.
Make sure you have several paragraphs on anAbout Us page, and even on the Home page, make sure you have like maybe a paragraphof just solid text content that talks about your church.
That's really gonna help.
And lastly, make sure it's grammatically correct.
Proofread through that, make sure words arespelled right.
Andy: We've all been there, we go to a websiteand it's like "Whoa, did they proofread this?" Wesley: Yeah, you'd be amazed at how oftenwords are misspelled.
So that's #1.
Probably one of the most important things.
That's why I put it as #1.
Ok, #2, really important that you use keywords.
Now, Andy, keywords are words that peopleare going to search on Google or one of these search engines to try to find your church,ok.
The most common keywords are going to be yourchurch name and then your city name.
And people might not necessarily search specificallyfor your church, but they'll probably search for something like "church in [your city name]".
So you wanna make sure you're using thosekeywords, cause you're not gonna rank, your website is not gonna rank for words that aren'tactually on your website if that makes sense.
So sometimes people are like, "Why is my churchsite not ranking? Like even if I search specifically for mychurch name, it's not showing up.
" Let me ask you, are those keywords actuallyon your website anywhere? You wanna make sure they're there.
Now there's a few places you absolutely wannamake sure that those keywords are at.
Your church name and your city name.
The most important one is the title tag onyour web pages, especially your Home page.
Make sure that title tag has your church nameand your city name and that's gonna help you out a lot.
Also with keywords, there's something calleda meta description on your web page.
And that's what shows up underneath of thetitle on Google, where your title will show up.
Right underneath there, there's like a couplesentences, not very long.
Andy: Yeah, it's like only a couple lines.
Wesley: Yeah, that's what that meta descriptionis.
You also wanna throw in a couple keywordsthere to help, and that just helps people visually to see, what is this link about,and it will help them click through to your website.
So keywords are really important then.
Also in your content itself, we talked about,you know, talking about your church, well, with good content.
Make sure you're using those keywords, yourchurch name and your city name.
Not stuffing keywords so it's obnoxious andnot easy to read.
Andy: That was a myth that you talked aboutlast week is to not– just to use it as much as is natural.
Wesley: Exactly, cause if you use it too much,you'll actually get penalized.
But you do wanna use it, don't leave themout.
It's important that you have keywords.
Ok, so let's move on, #3–This is also reallyimportant: Claim or create your Google business listing.
Now, obviously, a church isn't a business,but Google has business listings, basically any kind of local organization can claim it.
And here's why this is really important: becausewhen people search–I just did today just to test–I searched for churches in Fresno,and the first thing that pops up are Google business listings, but it's for churches.
And you wanna make sure that you're on thatlist.
And hopefully you get higher in that list.
So create or claim it, and then also, onceyou have it, you wanna make sure that your church website is in that business listingso that people can go to your website.
Also you wanna make sure you're uploadingrelevant photos of your church, you know, like your pastor preaching or your worshipteam or that kinda thing.
Make sure it has good photos on there.
So this is really important.
Andy: You don't wanna just claim it and leaveit alone? Wesley: No, if it's just blank, people arelike, "Well, this is cool, but I don't see anything about it, I can't find out any informationabout it.
" So that's really important.
Alright, let's go on, #4: Submit a sitemapto Google.
Now that sounds kinda scary, cause a lot ofpeople might not know what that means.
It is a little bit more technical, but fortunately,we're gonna have some links, if you view this video on ChurchHacks, there's gonna be somelinks that will help you with some of this more complicated stuff.
Submit a sitemap to Google–what is that? That's going to inform Google of all the pageson your website, so Google knows to index all of them.
Maybe some of your pages haven't been indexedby Google, so you wanna get all the pages on your website indexed.
Ok, let's move on.
Last one: Make your site mobile friendly.
Andy, have you ever been on a website on yourphone and everything's tiny.
Wesley: Andy you can't– it's so hard tonavigate.
That's because it's not mobile friendly.
And so you definitely wanna make sure yourwebsite is mobile friendly.
And this is important for SEO because Googlewill actually penalize you–if people are searching on their phone or mobile device,your ranking will be penalized because Google knows, hey this site's not mobile friendly.
There's a really easy thing you can do online,if you're like, "I don't even know if my site's mobile friendly.
" There's a simple test.
If you just Google "Mobile Friendly Test"that link is gonna pop up and you'll be able to enter your church website and it will tellyou if your site's mobile friendly or not.
If it's not, you wanna make sure that you'reusing a website template that is mobile friendly, or you could hire a developer to fix thatfor you, so.
Andy: Because honestly, most people are searchingfor churches on their phones.
Andy: Hardly anyone does it on their computersanymore.
Wesley: That's what's crazy, is mobile trafficand mobile viewing/browsing is actually higher than desktop now.
Wesley: So that's super important.
So I hope this has been helpful.
Andy: Yeah, well perfect! Thanks for putting this list together forus, Wes.
I know it was helpful to me and we hope itwas helpful to you guys.
And if you do have any questions regarding SEO,please let us know in the comments below and if there's anything else we can kinda do tohelp your SEO, please let us know.
If this video was helpful to you guys, pleaselike and share.
And this was Whiteboard Wednesday and we willsee you guys next week.