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– In this video, I'm gonnashow you my five-step process for ranking number one in YouTube.
I recently used this exactmethod to rank in the top three in YouTube for the keyword SEO.
I'm Brian Dean, the founder of Backlinko, the place where marketersturn for high rankings and more traffic.
And today, you're gonna learnthe five most influential video SEO ranking factorsto get your videos to the top of YouTube fast.
A few years ago, my YouTubechannel was struggling.
I consistently created high quality videos that provided a ton of value.
But when I published my videos, crickets.
(cricket sounds) Needless to say, I was frustrated.
I knew that video was a powerful way to grow my online business, but I learned the hardway that video only works if people actually watch your videos.
And no, your mom watchingyour videos doesn't count.
Hey mom, I just publisheda new video on YouTube.
Can you watch it for me? Thanks mom, you're the best.
Flash forward to today andmy videos consistently get tens of thousands of views and hundreds of peoplesubscribe to my channel every single month.
My secret? I learned everything Icould about video SEO.
Unfortunately, most of theadvice that I initially read about ranking in YouTube didn't work.
You know the advice I'm talking about.
Put your keyword inyour video description.
Put keywords in your video filename.
Write 20 tags for every video.
Sure this stuff can help, but it's not gonna rocket your video to the top of Google or YouTube.
Why? Because everyone on YouTubeis doing the exact same thing.
After trying all thegeneric advice that I read and getting nowhere, I decided to run a bunch of experiments and that's when I learnedwhat really works.
Specifically, I discovered YouTube's five most important ranking factors and these are ranking factors that very few people know about.
Once I applied these rankingfactors to my videos, my rankings shot to the roof.
I started ranking forsuper competitive keywords like SEO, link building,how to get traffic and more.
And now it's time for me to share these five ranking factors with you and show you exactly how to use them to rank your videos in YouTube.
Let's start with step number one which is to create andpublish long videos.
You may have noticed that longer videos tend to perform better in YouTube.
Why? Well, YouTube's mostimportant ranking factor is your video's total watch time.
As you probably know, the moreof your video people watch, the better it tends to rank.
That's called audience retention which is an important ranking factor.
Even though audienceretention is important, it's not nearly asimportant as your video's total watch time.
That's because YouTubewants to promote videos that keep people on YouTubefor a long period of time.
So the more total minutespeople watch of your video, the more YouTube will wannarank it in the search results.
For example, let's saythat you just published two different videos.
Video one is two minutes long and video two is 10 minutes long.
And let's say that eachvideo gets 1,000 views and the audience retention for both videos is exactly the same, 50%.
That means that on average,people watch half of your video.
The total watch timefor the two-minute video would be 1,000 minutes.
But for the longer video, that video's watch timewill be 5,000 minutes.
That means that video numbertwo will have five times the watch time of video number one, which means that it'll likelyoutrank video number one.
That's the power ofpublishing longer videos.
In fact, my video that ranksin the top three for SEO is nearly 10 minutes whichis significantly longer than most videos on YouTube.
Because it's longer, my video accumulates more total watch time than my competitors.
And I'm able to rank above videos with significantly more views than mine.
Okay, let's move on to step number two which is to master the hook.
As I said, longer videostend to rank better because they accumulatemore total watch time.
But there's one bigproblem with this approach.
You have to keep someone'sattention on the internet.
Fortunately, my experiments have taught me that if you can hook someone in the first 15 seconds of your video, you've hooked them for good.
In fact, YouTube recommends that you focus on the first 15 seconds of your video to maximize watch time.
The question is, how do you hook people in the first 15 seconds of your video? Start your video off with the PPP formula.
The PPP stands forPreview, Proof, Preview.
Here's exactly how it works.
First, preview whatyour video is all about.
When I first started creating videos, my intros would go on and on about why my video's topic was important and these long-winded introswould make people click away.
Today, I cut out the fluff and tell them exactly what to expect.
For example, let's saythat your video outlines 10 paleo diet tips.
You wanna start off your video saying, "In this video, you're gonna learn "10 of my favorite paleo diet tips.
" That's it.
Next, it's time for the proof.
Here is proof that you can deliver.
You can mention thatyou've already accomplished what the viewer wants, that you have lots ofexperience in your field or that you've researcheda ton about your topic.
For example, you could say, "These are the same tips I used "to gain five poundsof muscle in 60 days.
" Finally, hit them with the preview again.
Here's where you reiteratewhat your video is about.
Now you obviously don't wanna just repeat what you said in the beginning.
Instead, mention somethingspecific from your video.
You can mention the number of tips, a detail from a case study or that you're gonna sharesomething completely new.
This will make your viewers curious and want to keep watching.
For example, you could say, "And today, you're gonnalearn about the so-called "healthy paleo diet foodthat's actually bad for you.
" Next up, we have putting yourexact keyword in your title.
There's no questionthat Google and YouTube are getting smarter everyday, which means the days ofkeyword stuff in your video to the top of YouTube are long gone.
That said, Google and YouTubeboth use your video's title to understand what your video is all about so make sure to includeyour exact keyword once in your title, preferably inthe beginning of your title.
For example, I created avideo that I wanted to rank for the keyword link building so I made sure to include myexact keyword link building in the beginning of the title and that helped it rank in the top three for my target keyword.
Okay, now it's time forranking factor number four which is to say yourkeyword in your video.
When I first got started with video SEO, I'd go back to old videos andoptimize them around keywords that I wanted to rank forand it very rarely works.
That's because Google and YouTube can now listen to your videos even without a transcript.
For example, let's saythat just published a video about healthy desserts.
Then a few weeks later, you realized that thekeyword healthy desserts is too competitive.
So you go back and optimizeit around a different keyword like low carb desserts.
Now this sounds smart, but it's something that doesn'twork as well as it used to.
Why? Even though the keyword low carb desserts may be in your title,description and tags, you never said thatkeyword once in the video.
YouTube knows this and it looks fishy.
To YouTube, your video isabout healthy desserts, but all of your on-page metadata says it's about low carb desserts so they won't rank you for either keyword.
That's why I always make sure to actually say my target keyword in every video.
For example, in my video about SEO, I made sure to say theword SEO a few times.
Simple yet effective.
Last up, we have user interaction signals.
YouTube wants to seethat people are actually interacting with your video.
The more people watch, like, subscribe and comment on your video, the higher your video willrank in YouTube search results.
Now the strategies thatI've showed you so far will help you naturally get more of these user interaction signals.
But there are two simple tacticsthat I use on every video to increase my video'suser interaction signals.
First, I add an annotationthat asks people to like my video.
After a lot of experimenting, I have found that this simple annotation significantly boosts the number of likes that my videos receive.
At the end of my video, I also ask people tosubscribe and comment, which also increasesthe amount of my videos' user interaction signals.
I was originally gonnaend the video right here, but I decided to throw ina quick bonus tip for you which is to optimizefor click-through rate.
When someone searchesfor something in YouTube, YouTube pays very close attention to what video they click on.
For example, let's sayyou rank number five for your target keyword.
As you probably know, videos ranking number one through four get the vast majority of clicks.
But for some reason, lots of people are clicking on your video in the search results.
What do you think YouTubewill think about your video? That it's a great result for that keyword and they'll give yourvideo a rankings boost to make it easier for people to find.
So how do you maximizeyour click-through rate? Well, YouTube displays threemain pieces of information in the search results,your title, your thumbnail and a snippet of your description.
Here's how to quickly optimize all three for click-through rate.
The key with your thumbnailis simply that it stands out.
That means that you wannacreate a custom thumbnail that looks different than the other videos that are on the first page.
For example, my video has acompletely different design and color scheme than my competition.
For your title, like I mentioned before, you wanna include yourtarget keyword once.
Other than that, your goal with your title should be to maximizeyour click-through rate.
As you can see, my video title is emotionally compelling.
I also include the current year so people know that thecontent is still relevant.
Finally, you wanna writesomething compelling in the first few linesof your description.
Most people put a link totheir website or channel here and it's a huge mistake.
Nothing looks less enticing to click on than a link to someone's website.
Instead, write a sentence or two that includes your targetkeyword in a compelling way.
For example, in my SEOvideo my first sentence is, "If you wanna rank in Google today, "there's a new SEO rankingfactor to pay attention to.
" And this attention-grabbingline gets more people to click on my result.
If you liked this video, make sure to subscribe to myYouTube channel right now.
Just click on the subscribebutton right here.
Also, if you want exclusiveSEO and traffic techniques that I only share with subscribers, head over to backlinko.
Com andsign up for the newsletter.
Now I wanna turn it over to you.
Which of the five rankingsignals from this video are you gonna try first? Are you gonna try to create longer videos or maybe you're gonna startoptimizing your videos for click-through rate? Let me know by leaving acomment below right now.
Okay, the stage is yours.
All right, I'll do it for real this time.
Yeah, very, very slight.
Do it like what up? I don't know.
This Video is contains New & Powerfull Seo Tips Did not tension about language because you can understand this by seening the video.