– In this video, I'm gonnashow you my five-step process for ranking number one in YouTube.
I recently used this exactmethod to rank in the top three in YouTube for the keyword SEO.
I'm Brian Dean, the founder of Backlinko, the place where marketersturn for high rankings and more traffic.
And today, you're gonna learnthe five most influential video SEO ranking factorsto get your videos to the top of YouTube fast.
A few years ago, my YouTubechannel was struggling.
I consistently created high quality videos that provided a ton of value.
But when I published my videos, crickets.
(cricket sounds) Needless to say, I was frustrated.
I knew that video was a powerful way to grow my online business, but I learned the hardway that video only works if people actually watch your videos.
And no, your mom watchingyour videos doesn't count.
Hey mom, I just publisheda new video on YouTube.
Can you watch it for me? Thanks mom, you're the best.
Flash forward to today andmy videos consistently get tens of thousands of views and hundreds of peoplesubscribe to my channel every single month.
My secret? I learned everything Icould about video SEO.
Unfortunately, most of theadvice that I initially read about ranking in YouTube didn't work.
You know the advice I'm talking about.
Put your keyword inyour video description.
Put keywords in your video filename.
Write 20 tags for every video.
Sure this stuff can help, but it's not gonna rocket your video to the top of Google or YouTube.
Why? Because everyone on YouTubeis doing the exact same thing.
After trying all thegeneric advice that I read and getting nowhere, I decided to run a bunch of experiments and that's when I learnedwhat really works.
Specifically, I discovered YouTube's five most important ranking factors and these are ranking factors that very few people know about.
Once I applied these rankingfactors to my videos, my rankings shot to the roof.
I started ranking forsuper competitive keywords like SEO, link building,how to get traffic and more.
And now it's time for me to share these five ranking factors with you and show you exactly how to use them to rank your videos in YouTube.
Let's start with step number one which is to create andpublish long videos.
You may have noticed that longer videos tend to perform better in YouTube.
Why? Well, YouTube's mostimportant ranking factor is your video's total watch time.
As you probably know, the moreof your video people watch, the better it tends to rank.
That's called audience retention which is an important ranking factor.
Even though audienceretention is important, it's not nearly asimportant as your video's total watch time.
That's because YouTubewants to promote videos that keep people on YouTubefor a long period of time.
So the more total minutespeople watch of your video, the more YouTube will wannarank it in the search results.
For example, let's saythat you just published two different videos.
Video one is two minutes long and video two is 10 minutes long.
And let's say that eachvideo gets 1,000 views and the audience retention for both videos is exactly the same, 50%.
That means that on average,people watch half of your video.
The total watch timefor the two-minute video would be 1,000 minutes.
But for the longer video, that video's watch timewill be 5,000 minutes.
That means that video numbertwo will have five times the watch time of video number one, which means that it'll likelyoutrank video number one.
That's the power ofpublishing longer videos.
In fact, my video that ranksin the top three for SEO is nearly 10 minutes whichis significantly longer than most videos on YouTube.
Because it's longer, my video accumulates more total watch time than my competitors.
And I'm able to rank above videos with significantly more views than mine.
Okay, let's move on to step number two which is to master the hook.
As I said, longer videostend to rank better because they accumulatemore total watch time.
But there's one bigproblem with this approach.
You have to keep someone'sattention on the internet.
Fortunately, my experiments have taught me that if you can hook someone in the first 15 seconds of your video, you've hooked them for good.
In fact, YouTube recommends that you focus on the first 15 seconds of your video to maximize watch time.
The question is, how do you hook people in the first 15 seconds of your video? Start your video off with the PPP formula.
The PPP stands forPreview, Proof, Preview.
Here's exactly how it works.
First, preview whatyour video is all about.
When I first started creating videos, my intros would go on and on about why my video's topic was important and these long-winded introswould make people click away.
Today, I cut out the fluff and tell them exactly what to expect.
For example, let's saythat your video outlines 10 paleo diet tips.
You wanna start off your video saying, "In this video, you're gonna learn "10 of my favorite paleo diet tips.
" That's it.
Next, it's time for the proof.
Here is proof that you can deliver.
You can mention thatyou've already accomplished what the viewer wants, that you have lots ofexperience in your field or that you've researcheda ton about your topic.
For example, you could say, "These are the same tips I used "to gain five poundsof muscle in 60 days.
" Finally, hit them with the preview again.
Here's where you reiteratewhat your video is about.
Now you obviously don't wanna just repeat what you said in the beginning.
Instead, mention somethingspecific from your video.
You can mention the number of tips, a detail from a case study or that you're gonna sharesomething completely new.
This will make your viewers curious and want to keep watching.
For example, you could say, "And today, you're gonnalearn about the so-called "healthy paleo diet foodthat's actually bad for you.
" Next up, we have putting yourexact keyword in your title.
There's no questionthat Google and YouTube are getting smarter everyday, which means the days ofkeyword stuff in your video to the top of YouTube are long gone.
That said, Google and YouTubeboth use your video's title to understand what your video is all about so make sure to includeyour exact keyword once in your title, preferably inthe beginning of your title.
For example, I created avideo that I wanted to rank for the keyword link building so I made sure to include myexact keyword link building in the beginning of the title and that helped it rank in the top three for my target keyword.
Okay, now it's time forranking factor number four which is to say yourkeyword in your video.
When I first got started with video SEO, I'd go back to old videos andoptimize them around keywords that I wanted to rank forand it very rarely works.
That's because Google and YouTube can now listen to your videos even without a transcript.
For example, let's saythat just published a video about healthy desserts.
Then a few weeks later, you realized that thekeyword healthy desserts is too competitive.
So you go back and optimizeit around a different keyword like low carb desserts.
Now this sounds smart, but it's something that doesn'twork as well as it used to.
Why? Even though the keyword low carb desserts may be in your title,description and tags, you never said thatkeyword once in the video.
YouTube knows this and it looks fishy.
To YouTube, your video isabout healthy desserts, but all of your on-page metadata says it's about low carb desserts so they won't rank you for either keyword.
That's why I always make sure to actually say my target keyword in every video.
For example, in my video about SEO, I made sure to say theword SEO a few times.
Simple yet effective.
Last up, we have user interaction signals.
YouTube wants to seethat people are actually interacting with your video.
The more people watch, like, subscribe and comment on your video, the higher your video willrank in YouTube search results.
Now the strategies thatI've showed you so far will help you naturally get more of these user interaction signals.
But there are two simple tacticsthat I use on every video to increase my video'suser interaction signals.
First, I add an annotationthat asks people to like my video.
After a lot of experimenting, I have found that this simple annotation significantly boosts the number of likes that my videos receive.
At the end of my video, I also ask people tosubscribe and comment, which also increasesthe amount of my videos' user interaction signals.
I was originally gonnaend the video right here, but I decided to throw ina quick bonus tip for you which is to optimizefor click-through rate.
When someone searchesfor something in YouTube, YouTube pays very close attention to what video they click on.
For example, let's sayyou rank number five for your target keyword.
As you probably know, videos ranking number one through four get the vast majority of clicks.
But for some reason, lots of people are clicking on your video in the search results.
What do you think YouTubewill think about your video? That it's a great result for that keyword and they'll give yourvideo a rankings boost to make it easier for people to find.
So how do you maximizeyour click-through rate? Well, YouTube displays threemain pieces of information in the search results,your title, your thumbnail and a snippet of your description.
Here's how to quickly optimize all three for click-through rate.
The key with your thumbnailis simply that it stands out.
That means that you wannacreate a custom thumbnail that looks different than the other videos that are on the first page.
For example, my video has acompletely different design and color scheme than my competition.
For your title, like I mentioned before, you wanna include yourtarget keyword once.
Other than that, your goal with your title should be to maximizeyour click-through rate.
As you can see, my video title is emotionally compelling.
I also include the current year so people know that thecontent is still relevant.
Finally, you wanna writesomething compelling in the first few linesof your description.
Most people put a link totheir website or channel here and it's a huge mistake.
Nothing looks less enticing to click on than a link to someone's website.
Instead, write a sentence or two that includes your targetkeyword in a compelling way.
For example, in my SEOvideo my first sentence is, "If you wanna rank in Google today, "there's a new SEO rankingfactor to pay attention to.
" And this attention-grabbingline gets more people to click on my result.
If you liked this video, make sure to subscribe to myYouTube channel right now.
Just click on the subscribebutton right here.
Also, if you want exclusiveSEO and traffic techniques that I only share with subscribers, head over to backlinko.
Com andsign up for the newsletter.
Now I wanna turn it over to you.
Which of the five rankingsignals from this video are you gonna try first? Are you gonna try to create longer videos or maybe you're gonna startoptimizing your videos for click-through rate? Let me know by leaving acomment below right now.
Okay, the stage is yours.
All right, I'll do it for real this time.
Yeah, very, very slight.
Do it like what up? I don't know.
SEO is a hot topic.
I know you’ve heard of it, and I hope you’vealso thought about it for your own website.
Improving your search results is a processthat takes time, patience, and hard work.
Although we can agree that there’s no shortcutto the top of the search engine results page, there are a few basic strategies the aspiringSEO specialist can use to get results.
In this video I’m going to walk you throughsix ways you can improve your SEO.
Number 1: Optimize for keywords.
SEO is all about getting found online.
When someone searches for a particular wordor sentence that relates to your business, you want to come up in results.
But how do you do so? Think about the keywords and phrases you wantpeople to use to find you, and put them in your website content.
Update the descriptions on each page’s SEOsettings, and maintain a blog.
You can always check up on how your site isperforming for those keywords using Wix’s handy SEO Wizard, found in your site’s manager.
And you can always optimize for new keywordsas your business grows! Number two: Front-load those titles.
What exactly does this mean? It means that your keywords should appearat the beginning of your title whenever possible (as long as it still makes sense).
Why? Because search engines weigh keywords at thebeginning of the title more heavily than those at the end.
When creating a title, you need to think abouthow someone would search for your topic or business if they were typing into Google.
Would your title cause someone to click onit or to check out another result? Number 3: Be kind to Mobile.
We can’t emphasize enough how importantit is to be mobile friendly these days.
Think about how much more you are doing onyour phone today, compared to a few years ago.
Nowadays, people often complete the entirecustomer journey on their mobile devices.
And when someone is searching on their mobiledevice, Google will give preference to mobile-optimized sites.
Fortunately, every Wix website has a mobileversion, too! Be sure to regularly check how your websitelooks on your phone.
When you make any changes, preview them inthe mobile editor first to make sure your site looks great on mobile too.
Number 4: Content still rules.
There’s still no substitute for contentthat keeps users intrigued about your site.
Whether it’s a blog page with interestingstories or industry info, or constant updates to your Facebook page, fresh content givesusers a reason to return to your website.
It will also give you more of an opportunityto naturally include more keywords.
Number 5: Include visible share buttons.
Social share buttons make it easy for sitevisitors to share your content across different channels.
By now we all know how crucial it is to havea presence on multiple social media platforms.
Adding buttons from Facebook, Twitter, andLinkedIn among others is an easy and effective way to spread your content via social media,and you’ll be more likely to get found.
And finally, number 6: Make friends.
By this I don’t mean simply adding to yourfriend count on Facebook.
I mean building relationships so you can naturallyacquire more backlinks to your site.
Become familiar with other sites within yourindustry.
Establish relationships, share and link tocontent on other websites, and reach out to offer your guest blogging services.
As I mentioned at the beginning, effectiveSEO takes time and a bit of patience.
Nevertheless, you don’t need to be an expertto get your site running on the right track.
If you’re willing to put in the effort tobuild your site’s SEO, it will pay off in the long run.
Try employing these basic techniques to geta nice jump start on the process.
Thanks for joining me! See you soon.
– In this video, I'm gonna show you how to get more traffic to your ecommerce site.
Specifically, you're gonnasee the four most influential ranking factors that go into ranking your online store to the top of Google.
These are the same rankingfactors that one of my students recently used to dramatically increase his ecommerce site's organic traffic.
I'm Brian Dean, the founder of Backlinko, the place where marketers turn for high rankings and more traffic.
And if you wanna learn how to quickly get more traffic and customersto your ecommerce site, make sure to watch the rest of this video.
(techno music) A student of mine, Darren Dematas, recently decided to launchhis first ecommerce site, the camping and survivalgear store, TopSpecUS.
Like many ecommerce entrepreneurs, Darren was a new player in asuper-competitive industry.
Most people in hisposition would just create a bunch of product pagesand hope for the best.
Please get traffic, please gettraffic, please get traffic.
But Darren knew that ecommerce SEO would make or break his site's success.
So he focused on the four ranking factors that I'm about to showyou and organic traffic to his most importantproduct and category pages increased across the board,sometimes as much as 259%.
Now that you've seen how well these four ranking factorswork, it's time for me to show you exactly what they are and how you can take advantage of them.
Okay, let's kick things off with ecommerce SEO ranking factornumber one, Domain Authority.
Here's the deal, it's no secret that the quantity and quality of the backlinks pointing to your site isGoogle's top ranking factor.
And, yes, this also appliesto ecommerce websites.
The question is, how can youget someone to link to your site if it's made up of 100%product and category pages? The short answer, you can't.
The fact is, people wanna link to sites that have valuable content.
Without that, you're gonnahave a hell of a time building white hat backlinks.
That's the bad news.
The good news is that even ecommerce sites can publish awesome content.
When you do, you'll build up your site's overall domain authority,which will help your product and category pages rank in Google.
In fact, ecommerce giantslike Amazon very rarely have links pointing directlyto their product pages.
Instead, they rank based ontheir sitewide link authority.
For example, when Darrenfirst launched TopSpecUS, he created a high-value round-up post called Pistol ShootingTips from 20 Sharpshooters.
And because this postattracted quality backlinks, it increased his site's Domain Authority, which boosted the rankings of one of his important category pages,Heavy Duty Bags, by 259%.
The bottom line? Use content marketing to increase your ecommerce site'soverall Domain Authority.
That boost in DomainAuthority will increase the rankings of yourproduct and category pages.
Next up, we have a rankingfactor that's super important, product page optimization.
If you're like most ecommerce site owners, a good chunk of your search engine traffic goes to your product pages.
But more importantly, 100% of your conversionscome from your product pages.
In other words, the more traffic you get to your product pages, themore money you'll make.
The question is, how do you optimize your product pages for SEO? It's simple, use thisfour step action plan.
First, add modifiers to yourproduct page title tags.
Now you obviously wannause your target keyword in your title tag, but don't stop there.
Adding what I callmodifiers to your title tag can help you rank for dozensof long tail searches.
For example, let's saythe target keyword for your product page is noisecancelling headphones.
Instead of making a title tag simply noise cancelling headphonesat Headphones R' Us.
Com, you'd add a word or two thatpeople are likely to use when searching for that keyword.
Here's some common terms that people use when searching for products in Google.
So, your title tag couldbe something like this.
The words best and cheapare title tag modifiers and these terms will helpyou naturally show up for long tail searchesthat contain those words.
Next, you wanna add magnetwords to your title.
I see very few peopleoptimizing their title tags for click through rateand it's a huge mistake.
After all, Google has stated that they use CTR in their algorithm.
And even if they didn't use CTR, it still makes sense to optimize your title tag with CTR in mind.
Why? Because higher CTR means more clicks which means more trafficwhich means more sales.
Fortunately, you can easily boost your CTR by adding these magnet words to your product and category page title tags.
Here's an example of thesemagnet words in action.
Now it's time foron-page tip number three, which is to include atleast 1000 words of content on your most important product pages.
Industry studies havefound that longer content tends to rank better in Google.
And yes, these findings alsoapply to ecommerce sites.
The fact is this, Googlewants to understand what your page is all about and when you provide lotsof content to Google, you help them do just that.
Plus, when you publish longcontent, your customers can help understand what they're about to buy.
So it can increase conversions too.
Now, you're probably not gonna have time to write 1000 words of content for every product page on your site.
That said, I highly recommend writing long product descriptions for your 10 most important product pages.
For example, this Amazon product page for a Kitchen Art mixerboasts 2,109 words.
Now it's time for our lastproduct page optimization tip which is to include your targetkeyword three to five times.
Let me be clear here,this has nothing to do with keyword density or keyword stuffing.
It's simply making sure yourkeyword appears on your page so Google understands whatyour page is all about.
For example, if your targetkeyword was 6 Quart Crockpot, you'd wanna make sure youhave that exact phrase in your product descriptionat least three times.
Now it's time for our third ranking factor which is your website architecture.
Site architecture or howthe pages on your site are organized and arranged, is an important SEOconsideration for any site.
But it's twice as importantfor ecommerce websites.
That's because your averageecommerce site has a lot more pages than your average blogor local pizza shop website.
With that many pages, it's critical that your site architecturemakes it easy for users and search engines to find the most important pages on your site.
The secret, following the golden rule of ecommerce site architecture.
Keep every page three or fewerclicks from your home page.
For example, take a look atthis site's architecture.
What's wrong with this picture? The site's architecture is way too deep.
Most ecommerce sites tendto get the most links and therefore authorityto their home page.
And when you have adeep site architecture, that authority is diluted by the time it reaches your productand category pages.
In this example, it takes six clicks to reach the first product page.
So, what's the solution? Make sure your products are no more than three clicks from your home page.
PetSmart sets up their sitewith this rule in mind.
For example, let's say that you wanna get a new dog food bowl for Fluffy.
You'd head to the site's homepage and click the dog link.
Then click bowls and feeders.
And you've have a list ofproducts in that subcategory.
Just like that, you found what you want.
And Google can easily find and index all of PetSmart's product pages.
Now it's time for our last Google ecommerce ranking factor, URL length.
I recently teamed up with a bunch of SEO software companiesto conduct the largest search engine ranking factor study ever.
In total, we analyzed amillion Google search results.
So, what did we find? We discovered that short URLs tend to rank better than long URLs.
For example, let's saythat your ecommerce site sells organic bird food.
All things being equal, URL number one would rank better than URL number two.
One word of warning, youdon't necessarily wanna go back and change yourlong URLs to shorter ones.
That can cause serious SEO issues.
Instead, set up yourURL structure so all of your new product and categorypages have short URLs.
Did you learn somethingcool from today's video? If so, make sure to subscribe to my YouTube channel right now.
Just click on the big oleSubscribe button right here.
Also, if you want exclusive SEO techniques that I only share with email subscribers, head over to backlinko.
Com andsign up for the newsletter.
Now, I wanna turn it over to you.
Which of the techniques from this video are you going to use first? Are you gonna start to buildup your Domain Authority or maybe you wanna startusing shorter URLs.
Let me know by leaving acomment below right now.
This teaches you also.
I'mhaving last video syndrome.
(man yelling in background)No, not Nelly, man.
There's a bug on the screen.
If you wanna learn.
Blah,blah, blah, kinda thing.
It's hard to fake it.
This Video is contains New & Powerfull Seo Tips Did not tension about language because you can understand this by seening the video.
Hey, how’s it going? I’m Ark Pizarro and I want to take a few minutes to discuss with you a question I'm frequently asked.
And that is, what is SEO? And more than that how does it compare to SEM? So, to begin SEO means search engine optimization and in a nutshell that's simply how to get a website to the first page of Google.
Everyone looks at the first page of Google and traffic or visitor's actually drop ninety-four percent if your page is on the second page of Google.
So, if your website isn't found on that first page it's more than likely that it won't be found.
Ok, now there's a number of ways to look at SEO and a way that I like to describe it is, I like to say that SEO is like a tree.
So, you create a piece of content and you optimize this content right? You create a website you make sure that the website is doing all the things that it should be doing according to google's rules and the way that they judge websites that merit to be on the first page of Google.
What that compares to is like planting a tree.
When you plant the tree it becomes part of the ecosystem over time it grows it provides shade, it provides fruit, and it can also be a place for birds and animals to create nests and have their families, their children things like that.
Ok, so what that means is you can create a piece of content today and for years and years and years this piece of content can be visited by thousands or even millions of people and who can get value from it and go away with their questions or their problems solved.
Okay, in comparison SEM or Search Engine Marketing is more is a term more commonly used to describe what is known as Google Adwords.
That's basically Google's advertising platform, the way in which every time you go to do a search query you'll see that there's a bunch of little ads at the very top before you start to see all the listings that aren't ads.
So, the ones at the top are Google's ads and that's search engine marketing that gets them there.
People pay to show up to have their ads show up in those spaces and then the ones below it are like what you would get for SEO which is called organic search results.
Those are the ones that you just create a piece of content it gets out there and Google eventually ranks it because it's the most relevant.
So, in terms of SEM I like to use the analogy of a faucet.
So, as long as you're paying for your ad to appear you will have that ad show up in all the search results related to the keyword.
Let's say the keyword is car insurance.
Well, you pay to have an ad that will show up when someone searches for car insurance.
Now that particular keyword would be very expensive, but yes it can show up if you're willing to make that payment.
So, people will go and they’ll look up car insurance and your company will show up in an ad above the organic search results the natural search results.
As long as you're paying to show up there, you will get clicks and you will get customers coming to visit your website or your landing page, wherever it is that you're ad directs them to.
But, the moment that you stop paying for those ads all of that traffic disappears.
In comparison, if you create a piece of content say a video or an infographic, an article, an image that actually is geared towards people searching for car insurance.
They will naturally find that for years and years to come.
So, you'll do the work the one time but it can pay dividends for a long time.
In comparison with SEM, you'll get a bunch of traffic as much traffic as you can afford basically, but the minute you stop paying the traffic goes away.
So, to not get further in depth I think I’m going to leave it there.
I hope that’s answered any doubts you may have had about what is SEO and what is SEM.
Thanks for watching and feel free to drop me a line if you have any questions.
I'm always happy to discuss marketing once again I’m Ark Pizarro take care.
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how to make money from youtube bangla tutorial,advanced seo tips,md Jahangir Alom Parvez,part 9,2017
how to make money from youtube bangla tutorial,advanced seo tips,md Jahangir Alom Parvez,part 9,2017.