Howdy SEO Heroes.
The world needs your help The notorious villain Apocalinks has decided To break all the links in the world, And if we don't stop him soon.
Everything will be disconnected! You have to find the only man Who can guide you on your path.
You don't mean.
Yes! I'm talking about.
Wo! Wo! Wo! Wo!!! But.
No one has seen him for years.
You have to find him ASAP.
There's nothing more important than that right now And now, if you excuse me, My "Whiteboard Friday" is about to begin so.
Take care! Great.
What are we going to do now? Found him.
All I had to do is local search him in the most distant place on earth.
You come with me! Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh!!!!!!!!!! Matt, Sir.
Oh, we're so glad we found you.
We came to seek your help.
All the links in the world are broken.
Apocalinks is coming, we need your help.
S…E…Ommmmmmm… You must search the organic results within yourself.
Optimize your chakra… Wow.
He's a genius.
All you have to do is search around… Wait! I got it! All we have to do is SEARCH around! Yes! that's it.
Oh, bring it out.
You're an animal.
That's right, show me some fur.
Oh, Mi-ao! Perfect, perfect! Now this pose should be worth a couple of links.
SEO Heroes, The world is linked again.
howdy'you do it? Well.
We used Matt's Cats!.
Now the next I�m going to show you is howto look at Google�s own SEO guide.
So, if you go to Google and search using thephrase �Google SEO Guide�, you will get results like this.
You see this one, it�sa PDF file and open it up it will look something like this.
Another great thing about this, is that this is not my opinion, or somebody else�s opinion,this is a guide direct from Google.
So, look at the table of contents here, asyou can see we�ve got a little bit about SEO basics, then bits on how to create goodtitles and good descriptions.
And then there is a section on improving yoursite structure and improving the structure of your URLs, your website addresses.
Tips on how to make your site easier to navigate.
Tips on optimising content.
Tips on how to offer good quality and services.
A section on how to write better anchor text.
If you�re not familiar with the phrase �anchor text�, it is the text within a text link.
So, for instance, when you see something like �Click here to download our free tips andtricks�, quite often the words �Click Here� is the bit that you click on, thatwould be the anchor text.
That would be a terrible example of how to use anchor textin terms of SEO.
As we will see there are much better waysof using anchor text to improve your SEO.
Then down here is a section on optimisingyour images and how to make those work for your SEO.
Similarly, there is a section on how to use headings properly.
How to deal with crawlers.
Crawlers are things like the �Google bot� which are bits of software that crawl theweb looking for new websites and following links.
How to make effective use of something called the robots.
If that sounds complicated,as will see it�s very straightforward.
Then there is a section on �follow� and�nofollow� links, which again is quite important from an SEO point of view.
And then there�s a few sections here about mobile phones which are increasingly importantthese days.
And then this section how to use analysisof your site.
And also, how to promote your site in theright way, as opposed to the wrong way, because Google doesn�t mind you trying to promoteyour site using SEO.
but if you over optimise.
or use what is called �black hat� techniques,which are techniques that Google disapproves of, then you will end up getting banned.
And then finally, there is a section on something called the free �Webmaster Tools�.
Googlehaven�t yet got around to updating this document, the Webmaster Tools have been renamedthe �Google Console�.
Rather annoyingly, Google constantly rename things, so that whatused to be called the �Google Webmaster Guidelines� is now caught the �GoogleSearch Console�, but it�s the same thing.
And if you come down here, as you can seethe first section just talks about page titles, and there are some tips there and best practices.
And the next section talks about the �Description� and again tips and best practices.
And as you carry on down here, you can see it�s in the same vein.
It�s very muchaimed at people fairly new to SEO, but it�s still worth looking at, through even if youbeen doing SEO for a while, even if just to remind yourself of something you may haveforgotten about.
So, for instance, this is all about improvingthe structure of the URLs, and best practice, then how to use URLS, and what sort of wordsyou should use inside the URLs.
And as you come down here tips on making thesite easier to navigate.
And, what else have we got?More of the same there.
Then there�s a bit about site maps.
Thereare two types of site maps.
HTML site maps and XML site maps.
Against that sounds horriblycomplicated, but in actual fact want to start looking into it it�s very easy to do, especiallyif you�re using WordPress.
And then there is the usual Google mantraabout quality content and the fact that if you have quality content that will attractquality links.
Which is true.
It just takes a bit of timethat�s all.
And again, best practices there.
There is a section on writing better �anchor text�.
As I say �anchor text� is thetext within a text link.
And more of the same there.
How to optimise your images for SEO.
And again, best practices.
How to use headings properly, what are called H1�s, H2�s and H3�s.
Which are importantfor SEO.
A section here on the robots.
The difference between �follow� and �no follow� links, and why that is important.
Then there is a couple of pages here all about mobiles.
Which as I say, is getting increasinglyimportant these days.
Then as a section about promoting your websitein the right way, as opposed to the wrong way, which can get you banned.
Then lastly there is a section about the free �Webmaster Tools�.
As I say it�s nowcalled the �Google Search Console�, and if you�re serious about your SEO, this issomething you should install immediately.
Just go and search with the phrase �GoogleConsole�, the old name which was �Google Webmaster Tools�.
You will find the informationabout it, it�s a free tool from Google, and is absolutely vital, if you can take yourSEO seriously, then the first thing you do is install the Google Webmaster Tools� orthe �Google Console� as it is now called.
And then finally, you�ve got some sourcesof help here, forums and blogs and what have you.
Again, if you�re not familiar withthese, go check them out because there�s an awful lot of extra information there, up-to-dateinformation, new information that is coming out so if you want to keep abreast of thechanges within SEO, this is a good a way as any, of doing it.
They also have tips on howto hire an SEO expert.
But unfortunately, as you may have noticed there are an awfullot of bad SEO consultants out there, so you need to know what you doing, if you wish tohire someone else to do your SEO.
Or better as I always recommend, learn how to do SEOwhich really is not difficult, and do it yourself.
So, there you are, the Google Search Engineofficial starter guide, from Google.
Download it, print it, check it out, readit.