Hey let me take a minute and tell you about something that is essential to your business and creating a great online presence.
My name is Harrison Proffitt I'm the fou nder of Bungii, your friend with a pickup truck.
now what I'm going to tell you about today is SEO: search engine optimization basically SEO is creating that trust score with the almighty search engine Google.
Now SEO can be very difficult and overwhelming at first, but I found that if you focus on three main points then you can rank higher than your competitors and you can show up at the top of the results of Google so there are three parts of SEO title tags, external links, and original content help title tags are like keywords they're specific to your page your Web page so when someone searching on Google what Google does is they fetch pages that match those keywords so for example if someone searched "moving app Kansas City" Bungii is gonna be at top of list because we've optimize our website for those keywords and for that title tag.
the second pillar as I like to call it, of SEO is external links external links are other websites linking back to your site.
so the more people and more website so you have linking back to you more credibility and trust you build with Google.
the last pillar of SEO its original content, or thought leadership as I like to call it this is an ongoing task basically stagnant websites lose credibility and trust with Google in the long run so what you wanna do is continually added new photos new videos new content say blog to your website on a daily basis this is a living breathing task that you godda' work continueously soon so again the three pillars of SEO are title tags external links and original content thought leadership pounds head on over to BentzCreative.
Com and learn more about search engine optimization.
Now the next I�m going to show you is howto look at Google�s own SEO guide.
So, if you go to Google and search using thephrase �Google SEO Guide�, you will get results like this.
You see this one, it�sa PDF file and open it up it will look something like this.
Another great thing about this, is that this is not my opinion, or somebody else�s opinion,this is a guide direct from Google.
So, look at the table of contents here, asyou can see we�ve got a little bit about SEO basics, then bits on how to create goodtitles and good descriptions.
And then there is a section on improving yoursite structure and improving the structure of your URLs, your website addresses.
Tips on how to make your site easier to navigate.
Tips on optimising content.
Tips on how to offer good quality and services.
A section on how to write better anchor text.
If you�re not familiar with the phrase �anchor text�, it is the text within a text link.
So, for instance, when you see something like �Click here to download our free tips andtricks�, quite often the words �Click Here� is the bit that you click on, thatwould be the anchor text.
That would be a terrible example of how to use anchor textin terms of SEO.
As we will see there are much better waysof using anchor text to improve your SEO.
Then down here is a section on optimisingyour images and how to make those work for your SEO.
Similarly, there is a section on how to use headings properly.
How to deal with crawlers.
Crawlers are things like the �Google bot� which are bits of software that crawl theweb looking for new websites and following links.
How to make effective use of something called the robots.
If that sounds complicated,as will see it�s very straightforward.
Then there is a section on �follow� and�nofollow� links, which again is quite important from an SEO point of view.
And then there�s a few sections here about mobile phones which are increasingly importantthese days.
And then this section how to use analysisof your site.
And also, how to promote your site in theright way, as opposed to the wrong way, because Google doesn�t mind you trying to promoteyour site using SEO.
but if you over optimise.
or use what is called �black hat� techniques,which are techniques that Google disapproves of, then you will end up getting banned.
And then finally, there is a section on something called the free �Webmaster Tools�.
Googlehaven�t yet got around to updating this document, the Webmaster Tools have been renamedthe �Google Console�.
Rather annoyingly, Google constantly rename things, so that whatused to be called the �Google Webmaster Guidelines� is now caught the �GoogleSearch Console�, but it�s the same thing.
And if you come down here, as you can seethe first section just talks about page titles, and there are some tips there and best practices.
And the next section talks about the �Description� and again tips and best practices.
And as you carry on down here, you can see it�s in the same vein.
It�s very muchaimed at people fairly new to SEO, but it�s still worth looking at, through even if youbeen doing SEO for a while, even if just to remind yourself of something you may haveforgotten about.
So, for instance, this is all about improvingthe structure of the URLs, and best practice, then how to use URLS, and what sort of wordsyou should use inside the URLs.
And as you come down here tips on making thesite easier to navigate.
And, what else have we got?More of the same there.
Then there�s a bit about site maps.
Thereare two types of site maps.
HTML site maps and XML site maps.
Against that sounds horriblycomplicated, but in actual fact want to start looking into it it�s very easy to do, especiallyif you�re using WordPress.
And then there is the usual Google mantraabout quality content and the fact that if you have quality content that will attractquality links.
Which is true.
It just takes a bit of timethat�s all.
And again, best practices there.
There is a section on writing better �anchor text�.
As I say �anchor text� is thetext within a text link.
And more of the same there.
How to optimise your images for SEO.
And again, best practices.
How to use headings properly, what are called H1�s, H2�s and H3�s.
Which are importantfor SEO.
A section here on the robots.
The difference between �follow� and �no follow� links, and why that is important.
Then there is a couple of pages here all about mobiles.
Which as I say, is getting increasinglyimportant these days.
Then as a section about promoting your websitein the right way, as opposed to the wrong way, which can get you banned.
Then lastly there is a section about the free �Webmaster Tools�.
As I say it�s nowcalled the �Google Search Console�, and if you�re serious about your SEO, this issomething you should install immediately.
Just go and search with the phrase �GoogleConsole�, the old name which was �Google Webmaster Tools�.
You will find the informationabout it, it�s a free tool from Google, and is absolutely vital, if you can take yourSEO seriously, then the first thing you do is install the Google Webmaster Tools� orthe �Google Console� as it is now called.
And then finally, you�ve got some sourcesof help here, forums and blogs and what have you.
Again, if you�re not familiar withthese, go check them out because there�s an awful lot of extra information there, up-to-dateinformation, new information that is coming out so if you want to keep abreast of thechanges within SEO, this is a good a way as any, of doing it.
They also have tips on howto hire an SEO expert.
But unfortunately, as you may have noticed there are an awfullot of bad SEO consultants out there, so you need to know what you doing, if you wish tohire someone else to do your SEO.
Or better as I always recommend, learn how to do SEOwhich really is not difficult, and do it yourself.
So, there you are, the Google Search Engineofficial starter guide, from Google.
Download it, print it, check it out, readit.