Hey, how’s it going? I’m Ark Pizarro and I want to take a few minutes to discuss with you a question I'm frequently asked.
And that is, what is SEO? And more than that how does it compare to SEM? So, to begin SEO means search engine optimization and in a nutshell that's simply how to get a website to the first page of Google.
Everyone looks at the first page of Google and traffic or visitor's actually drop ninety-four percent if your page is on the second page of Google.
So, if your website isn't found on that first page it's more than likely that it won't be found.
Ok, now there's a number of ways to look at SEO and a way that I like to describe it is, I like to say that SEO is like a tree.
So, you create a piece of content and you optimize this content right? You create a website you make sure that the website is doing all the things that it should be doing according to google's rules and the way that they judge websites that merit to be on the first page of Google.
What that compares to is like planting a tree.
When you plant the tree it becomes part of the ecosystem over time it grows it provides shade, it provides fruit, and it can also be a place for birds and animals to create nests and have their families, their children things like that.
Ok, so what that means is you can create a piece of content today and for years and years and years this piece of content can be visited by thousands or even millions of people and who can get value from it and go away with their questions or their problems solved.
Okay, in comparison SEM or Search Engine Marketing is more is a term more commonly used to describe what is known as Google Adwords.
That's basically Google's advertising platform, the way in which every time you go to do a search query you'll see that there's a bunch of little ads at the very top before you start to see all the listings that aren't ads.
So, the ones at the top are Google's ads and that's search engine marketing that gets them there.
People pay to show up to have their ads show up in those spaces and then the ones below it are like what you would get for SEO which is called organic search results.
Those are the ones that you just create a piece of content it gets out there and Google eventually ranks it because it's the most relevant.
So, in terms of SEM I like to use the analogy of a faucet.
So, as long as you're paying for your ad to appear you will have that ad show up in all the search results related to the keyword.
Let's say the keyword is car insurance.
Well, you pay to have an ad that will show up when someone searches for car insurance.
Now that particular keyword would be very expensive, but yes it can show up if you're willing to make that payment.
So, people will go and they’ll look up car insurance and your company will show up in an ad above the organic search results the natural search results.
As long as you're paying to show up there, you will get clicks and you will get customers coming to visit your website or your landing page, wherever it is that you're ad directs them to.
But, the moment that you stop paying for those ads all of that traffic disappears.
In comparison, if you create a piece of content say a video or an infographic, an article, an image that actually is geared towards people searching for car insurance.
They will naturally find that for years and years to come.
So, you'll do the work the one time but it can pay dividends for a long time.
In comparison with SEM, you'll get a bunch of traffic as much traffic as you can afford basically, but the minute you stop paying the traffic goes away.
So, to not get further in depth I think I’m going to leave it there.
I hope that’s answered any doubts you may have had about what is SEO and what is SEM.
Thanks for watching and feel free to drop me a line if you have any questions.
I'm always happy to discuss marketing once again I’m Ark Pizarro take care.
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