– In this video, I'm gonnashow you my five-step process for ranking number one in YouTube.
I recently used this exactmethod to rank in the top three in YouTube for the keyword SEO.
I'm Brian Dean, the founder of Backlinko, the place where marketersturn for high rankings and more traffic.
And today, you're gonna learnthe five most influential video SEO ranking factorsto get your videos to the top of YouTube fast.
A few years ago, my YouTubechannel was struggling.
I consistently created high quality videos that provided a ton of value.
But when I published my videos, crickets.
(cricket sounds) Needless to say, I was frustrated.
I knew that video was a powerful way to grow my online business, but I learned the hardway that video only works if people actually watch your videos.
And no, your mom watchingyour videos doesn't count.
Hey mom, I just publisheda new video on YouTube.
Can you watch it for me? Thanks mom, you're the best.
Flash forward to today andmy videos consistently get tens of thousands of views and hundreds of peoplesubscribe to my channel every single month.
My secret? I learned everything Icould about video SEO.
Unfortunately, most of theadvice that I initially read about ranking in YouTube didn't work.
You know the advice I'm talking about.
Put your keyword inyour video description.
Put keywords in your video filename.
Write 20 tags for every video.
Sure this stuff can help, but it's not gonna rocket your video to the top of Google or YouTube.
Why? Because everyone on YouTubeis doing the exact same thing.
After trying all thegeneric advice that I read and getting nowhere, I decided to run a bunch of experiments and that's when I learnedwhat really works.
Specifically, I discovered YouTube's five most important ranking factors and these are ranking factors that very few people know about.
Once I applied these rankingfactors to my videos, my rankings shot to the roof.
I started ranking forsuper competitive keywords like SEO, link building,how to get traffic and more.
And now it's time for me to share these five ranking factors with you and show you exactly how to use them to rank your videos in YouTube.
Let's start with step number one which is to create andpublish long videos.
You may have noticed that longer videos tend to perform better in YouTube.
Why? Well, YouTube's mostimportant ranking factor is your video's total watch time.
As you probably know, the moreof your video people watch, the better it tends to rank.
That's called audience retention which is an important ranking factor.
Even though audienceretention is important, it's not nearly asimportant as your video's total watch time.
That's because YouTubewants to promote videos that keep people on YouTubefor a long period of time.
So the more total minutespeople watch of your video, the more YouTube will wannarank it in the search results.
For example, let's saythat you just published two different videos.
Video one is two minutes long and video two is 10 minutes long.
And let's say that eachvideo gets 1,000 views and the audience retention for both videos is exactly the same, 50%.
That means that on average,people watch half of your video.
The total watch timefor the two-minute video would be 1,000 minutes.
But for the longer video, that video's watch timewill be 5,000 minutes.
That means that video numbertwo will have five times the watch time of video number one, which means that it'll likelyoutrank video number one.
That's the power ofpublishing longer videos.
In fact, my video that ranksin the top three for SEO is nearly 10 minutes whichis significantly longer than most videos on YouTube.
Because it's longer, my video accumulates more total watch time than my competitors.
And I'm able to rank above videos with significantly more views than mine.
Okay, let's move on to step number two which is to master the hook.
As I said, longer videostend to rank better because they accumulatemore total watch time.
But there's one bigproblem with this approach.
You have to keep someone'sattention on the internet.
Fortunately, my experiments have taught me that if you can hook someone in the first 15 seconds of your video, you've hooked them for good.
In fact, YouTube recommends that you focus on the first 15 seconds of your video to maximize watch time.
The question is, how do you hook people in the first 15 seconds of your video? Start your video off with the PPP formula.
The PPP stands forPreview, Proof, Preview.
Here's exactly how it works.
First, preview whatyour video is all about.
When I first started creating videos, my intros would go on and on about why my video's topic was important and these long-winded introswould make people click away.
Today, I cut out the fluff and tell them exactly what to expect.
For example, let's saythat your video outlines 10 paleo diet tips.
You wanna start off your video saying, "In this video, you're gonna learn "10 of my favorite paleo diet tips.
" That's it.
Next, it's time for the proof.
Here is proof that you can deliver.
You can mention thatyou've already accomplished what the viewer wants, that you have lots ofexperience in your field or that you've researcheda ton about your topic.
For example, you could say, "These are the same tips I used "to gain five poundsof muscle in 60 days.
" Finally, hit them with the preview again.
Here's where you reiteratewhat your video is about.
Now you obviously don't wanna just repeat what you said in the beginning.
Instead, mention somethingspecific from your video.
You can mention the number of tips, a detail from a case study or that you're gonna sharesomething completely new.
This will make your viewers curious and want to keep watching.
For example, you could say, "And today, you're gonnalearn about the so-called "healthy paleo diet foodthat's actually bad for you.
" Next up, we have putting yourexact keyword in your title.
There's no questionthat Google and YouTube are getting smarter everyday, which means the days ofkeyword stuff in your video to the top of YouTube are long gone.
That said, Google and YouTubeboth use your video's title to understand what your video is all about so make sure to includeyour exact keyword once in your title, preferably inthe beginning of your title.
For example, I created avideo that I wanted to rank for the keyword link building so I made sure to include myexact keyword link building in the beginning of the title and that helped it rank in the top three for my target keyword.
Okay, now it's time forranking factor number four which is to say yourkeyword in your video.
When I first got started with video SEO, I'd go back to old videos andoptimize them around keywords that I wanted to rank forand it very rarely works.
That's because Google and YouTube can now listen to your videos even without a transcript.
For example, let's saythat just published a video about healthy desserts.
Then a few weeks later, you realized that thekeyword healthy desserts is too competitive.
So you go back and optimizeit around a different keyword like low carb desserts.
Now this sounds smart, but it's something that doesn'twork as well as it used to.
Why? Even though the keyword low carb desserts may be in your title,description and tags, you never said thatkeyword once in the video.
YouTube knows this and it looks fishy.
To YouTube, your video isabout healthy desserts, but all of your on-page metadata says it's about low carb desserts so they won't rank you for either keyword.
That's why I always make sure to actually say my target keyword in every video.
For example, in my video about SEO, I made sure to say theword SEO a few times.
Simple yet effective.
Last up, we have user interaction signals.
YouTube wants to seethat people are actually interacting with your video.
The more people watch, like, subscribe and comment on your video, the higher your video willrank in YouTube search results.
Now the strategies thatI've showed you so far will help you naturally get more of these user interaction signals.
But there are two simple tacticsthat I use on every video to increase my video'suser interaction signals.
First, I add an annotationthat asks people to like my video.
After a lot of experimenting, I have found that this simple annotation significantly boosts the number of likes that my videos receive.
At the end of my video, I also ask people tosubscribe and comment, which also increasesthe amount of my videos' user interaction signals.
I was originally gonnaend the video right here, but I decided to throw ina quick bonus tip for you which is to optimizefor click-through rate.
When someone searchesfor something in YouTube, YouTube pays very close attention to what video they click on.
For example, let's sayyou rank number five for your target keyword.
As you probably know, videos ranking number one through four get the vast majority of clicks.
But for some reason, lots of people are clicking on your video in the search results.
What do you think YouTubewill think about your video? That it's a great result for that keyword and they'll give yourvideo a rankings boost to make it easier for people to find.
So how do you maximizeyour click-through rate? Well, YouTube displays threemain pieces of information in the search results,your title, your thumbnail and a snippet of your description.
Here's how to quickly optimize all three for click-through rate.
The key with your thumbnailis simply that it stands out.
That means that you wannacreate a custom thumbnail that looks different than the other videos that are on the first page.
For example, my video has acompletely different design and color scheme than my competition.
For your title, like I mentioned before, you wanna include yourtarget keyword once.
Other than that, your goal with your title should be to maximizeyour click-through rate.
As you can see, my video title is emotionally compelling.
I also include the current year so people know that thecontent is still relevant.
Finally, you wanna writesomething compelling in the first few linesof your description.
Most people put a link totheir website or channel here and it's a huge mistake.
Nothing looks less enticing to click on than a link to someone's website.
Instead, write a sentence or two that includes your targetkeyword in a compelling way.
For example, in my SEOvideo my first sentence is, "If you wanna rank in Google today, "there's a new SEO rankingfactor to pay attention to.
" And this attention-grabbingline gets more people to click on my result.
If you liked this video, make sure to subscribe to myYouTube channel right now.
Just click on the subscribebutton right here.
Also, if you want exclusiveSEO and traffic techniques that I only share with subscribers, head over to backlinko.
Com andsign up for the newsletter.
Now I wanna turn it over to you.
Which of the five rankingsignals from this video are you gonna try first? Are you gonna try to create longer videos or maybe you're gonna startoptimizing your videos for click-through rate? Let me know by leaving acomment below right now.
Okay, the stage is yours.
All right, I'll do it for real this time.
Yeah, very, very slight.
Do it like what up? I don't know.
this is Jack after working for a Splunk for 10 years he decided to go out on his own and open his own plumbing company but after being open for over a month he is struggling to find new customers for his business and he is close to giving up and going back to work for Ace this is sarah she is a search marketing consultant she helps small businesses get new customers by making sure that search engines like Google and Bing know that they exist she knows that a business that is not on page one is like a business that's located in the middle of the desert it has very little chance of thriving and growing luckily Jack was introduced to Sarah by a mutual friend and after a few short weeks his business is beginning to grow because of the new customers has gotten from his website and the traffic that she's brought to him through google would you benefit from having more visitors to your website if so contact us today to find out how we can help SEO Expert in Surat.
This Video is contains New & Powerfull Seo Tips Did not tension about language because you can understand this by seening the video.
a clear, bright, rich.
You will drink it with your many leather bound books.
let's just make it our own way.
How about we make hot water, and pour it on to the tea.
Oh, on to the tea leaves!?.
And then drink it.
Okay let's do that.
Let's try it.
The fine pu'erh tea Why can't we just have tea bags, man? What is this?! How's that? Looks good to me.
Is that enough? Yea that's enough.
Pop it in.
So what are we talkin' about today? Today after we make this tea, we're gonna do a little bit of talking about SEO.
And SEO, for those who don't know already – which everybody should know – means Search Engine Optimization.
We're just gonna talk.
This is something that you know you and I deal with every single day.
And it looks like the pu'erh is ready.
I don't think Sean is going to be proud of us.
There is not a lot of mahogany going on.
But, here's the tea! Shall we talk? Let's get to it, yep! Today, we are talking about SEO and actually in particular we're going to be giving you a checklist of the 10 most important things REALTORS® need to be doing in 2017 if they intend to rank on Google, Bing, Yahoo and all those big search engines.
Backlinks are when another website on the internet links to yours.
A backlink from a highly reputable, or really busy website can mean that your website moves up and rank on Google, Bing, and all those search engines.
And so you want as many links to your site as you can but you also want links to come from great websites not from non-relevant websites Websites that are relevant to the real estate business, to REALTORS®, to your community.
And you don't just want backlinks that link to your homepage that say "click here!" You want a backlink that is relevant to what's happening on your homepage or on that page of your website.
So for instance if they're backlinking from some popular websites your blog and it's one of your blog articles, well make sure that some of the keywords from that blog article are being linked, and not just a "click here!" or just your name.
It should be relevant So we always get asked, "What's the quickest way to start creating content for my website.
or for anything.
I think the quickest way that you can get started is just to pull out your phone, go to the camera and start recording a video of yourself.
This could be at one of your listings that you're representing; just give a nice little walk through tour in the video, on your phone.
You don't have to invest in lighting, or audio equipment.
Just literally walk through the property, explain a few things as if somebody was there and then say "You know what, I'm hosting an open house this Sunday, I'd love to see you there.
Click the link below to go to my website to view the floor plan and way more information on this property.
" One way you could do this right away is jump onto your Facebook app on your phone, load up your page and start recording a video on Facebook Live, so it will be a live video that people can watch as it's happening, and right when that video is over, it gets saved to your page, and then that's a piece of content.
So guest blogging is actually a great way to create backlinks, because when you're guest blogging you're not blogging on your own website anymore.
You're blogging on somebody else's website.
Let's say you're a North Vancouver REALTOR® and you want to write a guest blog post for NorthVancouver.
Com Well that's not your website, but you get to write some content for it, and at the end you get link back to you.
And so guest blogging is a form of backlinks – of earning backlinks without necessarily asking for them.
Instead, you're going out and providing value to a blog or website by writing an article for them, or creating some content for them and then in that content you have a link back to your website.
Another really quick way to get content on, let's say, your blog is to take the market reports that the real estate board puts out.
Link to it but then put your own spin on it.
So the reports come out, they're often a few pages long, they're full of data.
If you can distill that data for the user that's on your site, just give them a brief synopsis of the highlights and stuff that they need to know and how it affects them in particular, but right in your own words.
Not only is good for SEO it's good for establishing you as the expert, and building trust.
Interlinking refers to the activity of linking to pages on your own websites from your own website.
Not like a backlink that's coming from an outside domain, all these links are happening on your own domain.
Now one thing that we do at RealtyNinja is interlink between our blog posts so if you're reading any one of our Dojo posts you're going to get at least one or two links to our other articles from within one article.
Also, throughout our website you might find call to actions leading you to other areas.
Super important to have your website visitors not stuck or stranded in one area, they need to be reading your page and constantly following a flow of events until they get to the final step which would be buying a house or selling a house with you, ideally, but until that point a little bit of interlinking helps keep them on your website for longer So, this is a big one.
It's writing for people, and not Google.
So Google works every single day to make their programs more like humans So if you just focus on writing relevant high-quality content, that's shareable and interesting, people will naturally read it and share it.
Now, Google is gonna naturally rank that website or that page article higher the more relevant or interesting it is.
If you try to trick Google and try to use various methods that are called "Black Hat" or "Grey Hat" such as keyword stuffing or improper backlinking.
trying to essentially trick Google's systems into ranking your website higher, you'll definitely regret it.
You might see very short-term uptick in results but overall your website will get penalized.
Shareable content doesn't have to be something that's challenging to create.
It does require a little bit of reflection though.
A little test that I usually put myself through is I just ask myself, when producing content, "Would I share this if someone else had produced it?" Would I post it to my own Facebook? Would I, you know share it to my own blog? Would I re-blog it? Would I re-tweet it? Would I post it to instagram if it's a photo? What makes something share-worthy? The fact of the matter is, it's going to make your audience feel smarter.
They're going to share your article if it makes them feel smarter or if it makes them feel like they know something that other people don't know.
Alternatively you could just be hilarious and maybe they're sharing something that's funny but we tried that in our last video and we did get a lot of engagement, people though we were funny, but they didn't share.
Because our job is not to be funny, our job is to be educational and informative so make sure you know what you're doing and create content that's shareable for your audience.
So Google has a document called the webmaster guidelines.
They're essentially a set of standards that they expect professional web designers and developers to take when they're developing a website.
Now, you should talk to your web designer about this, and if you're RealtyNinja customer we got you covered.
Now what they are is a set of things, kinda under the hood stuff that has to be there.
It could be your URL structure, title tag, Schema, sitemap.
Xml files, proper descriptions and so on.
There's lots and lots of stuff and it's constantly changing.
Here's a super simple one that's often forgotten or overlooked.
Bringing your entire online brand together and making sure it's cohesive by having all the links from your social networks point your website.
If you haven't done so in a while, go and audit your online presence.
Maybe do a google search for your own name or just go to all the social profiles that you currently have active and make sure that every single website domain on there is linking to your homepage.
Every web presence that you have control of online should be linking to the nucleus of your of your brand online, which is your website.
When it comes to picking keywords for SEO, you gotta keep it realistic.
Let's say you're a brand new REALTOR®, with a brand new website, on a brand new domain, that doesn't have any history or backlinking already.
Now, Google doesn't really know what your site is about or what you're up on it, so if you're trying to break out into the market and target a huge broad term like "Vancouver Real Estate" or "Real Estate Agent in Canada".
something like that, you're definitely not going to see the results you want.
So what you want to do is drill down to a few of the smaller niches that you know really well.
So, yes your domain could have various sections to it that link off and show a broader perspective But you generally want to focus in, and show just one or two things that you're an expert in.
Obviously, SEO is a huge topic and we really haven't dived into it and full detail today.
We'll be covering it a lot more as the months go by, in the blog, so make sure you subscribe to The Dojo using the form below this video.
We really hope you learned something today and are able to take at least a few of these 10 checklist items and apply them to your own website and your online brand.
If you have any questions at all, as always don't hesitate to leave us a comment below or on our YouTube channel.
Thanks so much, and have an awesome day, Ninjas! Hey Ninjas *laughter* Wait, just wait! And, we'll be in touch.
with more videos.
as the week's go by.
HAW HAW! Can you just write me something so I can read it? Like, memorize a script?! It's, it's the last one.
I hope you learned a few things that you can take to the bank with you to help bring your brand *$%#@* why am I saying these weird things? "Take to the bank with you".
like, wha-who am I?.
Hey, how’s it going? I’m Ark Pizarro and I want to take a few minutes to discuss with you a question I'm frequently asked.
And that is, what is SEO? And more than that how does it compare to SEM? So, to begin SEO means search engine optimization and in a nutshell that's simply how to get a website to the first page of Google.
Everyone looks at the first page of Google and traffic or visitor's actually drop ninety-four percent if your page is on the second page of Google.
So, if your website isn't found on that first page it's more than likely that it won't be found.
Ok, now there's a number of ways to look at SEO and a way that I like to describe it is, I like to say that SEO is like a tree.
So, you create a piece of content and you optimize this content right? You create a website you make sure that the website is doing all the things that it should be doing according to google's rules and the way that they judge websites that merit to be on the first page of Google.
What that compares to is like planting a tree.
When you plant the tree it becomes part of the ecosystem over time it grows it provides shade, it provides fruit, and it can also be a place for birds and animals to create nests and have their families, their children things like that.
Ok, so what that means is you can create a piece of content today and for years and years and years this piece of content can be visited by thousands or even millions of people and who can get value from it and go away with their questions or their problems solved.
Okay, in comparison SEM or Search Engine Marketing is more is a term more commonly used to describe what is known as Google Adwords.
That's basically Google's advertising platform, the way in which every time you go to do a search query you'll see that there's a bunch of little ads at the very top before you start to see all the listings that aren't ads.
So, the ones at the top are Google's ads and that's search engine marketing that gets them there.
People pay to show up to have their ads show up in those spaces and then the ones below it are like what you would get for SEO which is called organic search results.
Those are the ones that you just create a piece of content it gets out there and Google eventually ranks it because it's the most relevant.
So, in terms of SEM I like to use the analogy of a faucet.
So, as long as you're paying for your ad to appear you will have that ad show up in all the search results related to the keyword.
Let's say the keyword is car insurance.
Well, you pay to have an ad that will show up when someone searches for car insurance.
Now that particular keyword would be very expensive, but yes it can show up if you're willing to make that payment.
So, people will go and they’ll look up car insurance and your company will show up in an ad above the organic search results the natural search results.
As long as you're paying to show up there, you will get clicks and you will get customers coming to visit your website or your landing page, wherever it is that you're ad directs them to.
But, the moment that you stop paying for those ads all of that traffic disappears.
In comparison, if you create a piece of content say a video or an infographic, an article, an image that actually is geared towards people searching for car insurance.
They will naturally find that for years and years to come.
So, you'll do the work the one time but it can pay dividends for a long time.
In comparison with SEM, you'll get a bunch of traffic as much traffic as you can afford basically, but the minute you stop paying the traffic goes away.
So, to not get further in depth I think I’m going to leave it there.
I hope that’s answered any doubts you may have had about what is SEO and what is SEM.
Thanks for watching and feel free to drop me a line if you have any questions.
I'm always happy to discuss marketing once again I’m Ark Pizarro take care.