YouTube SEO: The Ultimate GuideThe Definitive Guide to Keyword ResearchYou probably already know that YouTube is the world’s second biggest search engine… …and a huge untapped traffic source.
(In fact, YouTube gets over 30 million visitors per day) Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube.
Free Bonus: Download a free checklist that will show you how to quickly execute this strategy.
Includes 2 bonus YouTube marketing techniques not found in the post.
My Top Ranking YouTube Videos Before we get into my YouTube SEO tutorial, I want to show you an example of a video that I’ve ranked for a competitive keyword: This video is ranking #1 for the keyword “SEO strategy“: youtube ranking Now that you can see that I know what I’m talking about, let’s dive into the step-by-step system that I used to generate this top-5 ranking.
Step #1: Find “Video Keywords” Like anything in SEO, the YouTube SEO process starts with keyword research.
Your goal is to find keywords that have YouTube results on the first page of Google.
These are called, “Video Keywords”.
Unlike a normal SERP with 10 webpage results, with Video Keywords, Google reserves a good chunk of the first page for video results: Google Video ResultsIn general, Google tends to use video results for these types of keywords: How-to keywords (“how to shave a cat”)Reviews (“Bluehost review”)Tutorials (“Setting up WordPress”)Anything fitness or sports related (“Cardio kickboxing”)Funny videos (“Cute animals”)Why is this important? Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google.
In that case, you’ll ONLY get traffic from people searching on YouTube.
But if you optimize for Video Keywords, you’ll also get targeted traffic to your video directly from Google’s first page.
How to Find Video Keywords The easiest way to find video keywords is to search for keywords in your niche.
Then see if any of the keywords you searched for have YouTube video results, like this: YouTube Results in GoogleSimple, right? Once you’ve found a Video Keywords, it’s time to check if there’s enough search volume for that keyword.
Because videos don’t take a ton of time to put together, you don’t need to go after keywords with massive search volumes.
Just make sure your target keyword gets at least 300 searches per month in Google (you can find this information using the Google Keyword Planner): GKP ResultsWhy 300 searches per month? If a keyword boasts at least 300 searches per month, then you know it also gets a decent amount of searches within YouTube itself.
And if you can get that video to rank in Google, then a lot of those 300+ monthly searches will click on YOUR video in the results.
That means you’ll get more high-quality traffic to your video, and ultimately, your site.
Here’s a Real Life Example Because Backlinko is in the SEO niche, I’m going to look for video keywords using searches like “keyword research tips”, “how to build backlinks” and “SEO tutorial”.
Bingo! The keyword “SEO tutorial” bring up two YouTube results in Google: SEO Tutorial ResultsSure enough, that keyword exceeds our minimum of 300 monthly searches: Monthly SearchesSo that would be a great keyword to create a video around.
Speaking of creating your video… Step #2: Make Your (Awesome) Video Like anything in business, the more you put into your video, the more you’ll get out of it.
Personally, I hire a professional videographer for the day, pay an editor to add graphics, rent a studio… The works.
Here’s an example of one of my most recent videos: Looks expensive, but it’s not.
That video only cost around $190 to produce.
If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using ScreenCast-O-Matic ($15/year).
You don’t need to sweat production value in the beginning.
As long as your video is valuable and interesting to watch, you’re good to go.
I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.
If your video stinks, it won’t rank…no matter how optimized it is for SEO.
Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.
They judge your video’s quality based on how people interact with it.
The User Experience Metrics That YouTube Uses Here’s what YouTube uses to determine the quality of your video: Video retention: The percentage of your video people tend to watch (the more, the better).
Video_RetentionVIDEO TUTORIAL How to Quickly and Easily Boost Viewer Retention: 3 Simple Steps 1:56 Wistia video thumbnail – YouTube SEO: Viewer RetentionComments: If people comment, they probably enjoyed the video (or at least watched it).
Video CommentSubscribes after watching: If someone subscribes to your channel after watching your video that sends a HUGE signal that you have an amazing video.
YouTube Subscribe ButtonShares: How many people share your video on social media sites like Twitter and Google+.
YouTube Sharing IconsFavorites: The number of people that favorite your video or add it to their “Watch Later” playlist:Watch LaterThumbs up/Thumbs down: Self explanatory 🙂If you want to see how your videos are performing, you can see user experience data in your YouTube Analytics: YouTube AnalyticsIf you make a top-notch video you’re MUCH more likely to get high-retention views, likes, comments and all the things that YouTube likes to see in a video.
Make Your Video At Least 5-Minutes Long Like with text-based articles, longer videos rank better.
I consistently see longer videos outperforming shorter videos in YouTube and Google search.
For example, if you search in YouTube for the keyword “WordPress”, 3 out of the 4 top videos are an hour long.
YouTube Search Results ScreenshotSo aim for at least 5-minutes.
If it makes sense for your video to be even longer than that, go for it.
Don’t worry about your video being too long.
If it’s awesome, people WILL watch it.
OK so you’ve created your compelling video that’s 5-minutes or longer in length.
Nice work 🙂 Now it’s time to optimize your video and upload it to YouTube.
Step #3: Upload Your Video With YouTube SEO in Mind Here’s how to extract the most SEO value from your video.
Video Filename When you’re done with the video make sure that you use the keyword in the video’s filename.
For example, if you wanted to rank for the keyword “weight loss tips”, you’d want to name your video weight_loss_tips_video.
Video_FilenameThis may not be a ranking factor.
But it doesn’t hurt 🙂 Video Title The title of your video should be at least 5-words long.
That way, you can include your full keyword without keyword-stuffing.
For example, my Advanced SEO video’s title is 5 words…only 2 of which are my target keyword: Video TitlePower Tip: Like with a blog post, I’ve found that you get a slight video SEO boost by putting your keyword at the beginning of the title.
So if you were trying to rank for “surfing tutorial” you’d want a title like: “Surfing Tutorial: Learn How to Ride a Wave Today”.
Description Your videos description is VERY important.
Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.
Here are the basic guidelines for the description: Put your link at the very top of the video (this maximizes CTR to your site)Include your keyword in the first 25 wordsMake the description at least 250-wordsInclude your keyword 3-4 timesThis SEO-optimized description helps tell Google and YouTube what your video is about without being spammy.
Here’s an example of a description for a video optimized around the keyword “Advanced SEO”: YT DescriptionTags Tags aren’t super-important…but they help.
Just include a few keywords to help YouTube and Google learn what your video is about.
YT TagsTargeted tags not only help you rank for your target keyword… …but get you to you show up more often as a related video in the sidebar area of YouTube: YT SidebarWhen the video someone’s watching has a similar tag as your video– boom!– you’re added to the sidebar.
Once you’re done, hit “Save Changes” and your video will go live! Step #4: Get Video Views We talked a lot about user experience signals so far…which are REALLYimportant.
But in order for your video to rank for competitive keywords, it needs to get A LOT of views.
More views=higher rankings.
But there’s one catch… …the views need to be real.
YouTube has caught onto fake views.
That’s why I don’t recommend using a service on Fiverr to pump up your view count.
And as we already discussed, long-retention views are worth their weight in gold.
Here are some strategies you can use to get targeted views to your video: Mention Your Video on Quora and Other Q&A Sites Quora, Yahoo! Answers, and other Q&A sites are some of the most popular sites on the web (Quora rocks a top 500 Alexa ranking).
But if you try to go in there and plaster links all over the place, you’re going to get banned in a flash… …unless you link to YouTube.
Because you’re posting your video in a place where people are desperate for information on a given topic, the views you’ll get are extremely high-retention.
Just search for a question on your video’s topic: Quora Search ResultsAnd add a link to your video.
Or better yet, embed it into your answer: Quora AnswersLink To Your Video In Your Email Signature People that email you (like your mom) generally like you.
And if you’re like me, you get A TON of emails.
So when you add a link to your latest video in your email signature, that means you get high-retention views like they’re going out of style.
Email SignatureEmbed Your Videos in Blog Posts Whenever you write a blog post (on your site or as a guest post for another site), think to yourself: “Where can I embed a YouTube video into this post?” For example, when I published a case study about The Moving Man Method, I embedded a video to explain how the strategy worked: YouTube EmbedThis INSTANTLY got my video a few hundred high-quality views.
Here’s What To Do Next… If you want to get more traffic from YouTube, I’ve got something special for you.
It’s a step-by-step checklist that will show you the exact steps you need to take to get your videos ranking highly in YouTube and Google.
hi friends hi hello this side Roy Digital back again and today we will learn that SEO in just 17 minutes yes guys it really did happen in SEO I will mention some few of the very basic and important point where you can rank easily in Search Engine result page which which is known as SERP's okay So, let the move move into what all we can do so that we can rank well with certain keywords into google search and believe me Google is one of the biggest Search Engine in this world so that you can rank easily and if you can rank easily believe me you are going to get a lot of traffic to your site so what is the first point we should that we should learn in SEO okay let's see tell me you're in the slide you will learn how to write SEO optimized content ok so let's see what all you are going to learn the very first thing guys it is absolutely true yes content is the king well if you're not writing a very valuable content right so you you are not able to rank in Google searches and believe me that is absolutely right that content is the king whatever you are writing please write fresh please write unique and try to get more value to your content so that people can read it and no matter how expert you are in a SEO of course no matter if your content don't have value you cannot ranked your website on google search engine result page and that is absolutely true ok so that is why we need to optimize that your content should be very valuable ok let's see what all we can do to make to give a value to our to our content right so let's move it the very first thing is that you can do for your site is Right unique and fresh content ok so if you're writing a content which is unique like no other people have written that he sort of content before to you but believe me you are going to rank very fast and fresh content means like you know that it's first time the people are writing and the nobody else have written it so far that the same content and nobody has published that yet ok so then in that case you are going to definitely rank you must not copy any other already published content that is quite obvious why would you go and copy somebody else's content if the content is already there in the internet there is no need to publish it again you can just modify those content as for your words but don't copy as it is which is already been published otherwise you will get penalised by google ok so try to write as fresh as you can from your bottom of the heart for example I should know i should know what I'm going to write otherwise uh I i will get get any value from google and Google will not going to give me any rank because Google has already a lot of content available or for that particular subject so why should they give me a rank ok so please try to write something fresh and something unique once you write must check the plagiarism of your content like you know the plagiarism will give you an idea that may be co-incidently you have written something which has already been published in the Google so don't don't do that okay your content must be minimum eighty percent unique for example if I'm writing something on the subject on some particular subject that subject needs to be unique but a eighty percent unique is fine because you know 20-perfcent maybe copied maybe I'm giving some references to our big quotations are coming in quotations from from very bigger personalities so it may go the same ok it we cannot modify their content of the of their quotation what they have said so of course that would be let's not be unique in that case 80 percent uniqueness is justified so any 80 percent content can be unique original rest 20 percent can be copied so then you are not going to penalized by Google okay i hope you understand let's move into the new slides which says word count, yes word count is very important guys, write more than minimum 400 words if you wish to rank in Google search engine result pages right so if you're not writing more than four hundred words and you are writing less than 400 words believe me you are not going to rank at Google anyhow because google is something which are which needs content more and more content of as much content you can feed to google, google will be after you so don't try to write a less than 400 words if you wish to rank on Google that is the first thing Second, it has been sees that word count of 700 800 words rank very often and believe me if you're going to write 700 – 800 words and more than that who are the more that because you will get more value by other people who are writing the same content or who are writing that sort of content below or less than your words the quantity so you will get the more preferences of the people who are writing less words that you okay so try to write more and more words another slide says language yes, language ease how easily you are going to elaborate or how easy are going to tell your words in English so try to write as easy as possible you feel don't try to write a very complicated English no of course not because google bots discourage those type of complicated English try to write a really simple english I am boy my name is this and I lived in i lived here to this type of easy language is always considerable ok and third is try to avoid passive voice always use active voice don't try to write on behalf of somebody else's ok right you're active voice and a simple English Ok, and then write small sentences of 10-12 words maximum don't try to right a very long heavy words which will make a reader bore which will lead to definitely will give a boredom to your readers if you will write a very long sentences and which will not make sense the case to try to write small and small words and sentences ok so that is what the language is now content decoration ease now conent decoration is very important to divide your entire content into several paragraphs for example if you're trying to write a very good number of words in your entire topic so what you can do you can divide your entire content into into several paragraphs and one paragraph must contain 70-80 word's maximum so, always use bullet points to mention your step of your content that that of course because bullet points are the easiest way to read any steps or any points which you would like to mention in your content so try to write it ok so that is that is what the bullet point is very necessarily ok what's that first pargraph must start wiith a headline which will get a tag of H1 always start with headline of the any topic because without the headline we cannot judge that what we are going to read in the paragraph so always keep headline and please tag it as an h1 which is a which is a as absolutely an HTML code so of course you can give a H1 tag You can learn from any other videos of mine videos of mine here in the channel but right now just try to understand he you need to just include a headline of a 2-1 ok let's move to the next slide of it here in this slide correct language use always good grammer if you are not that good in English than do one thing a hire somebody on behalf of you who can write a good English and avoid spelling errors believe me I do a lot of spelling errors so, that's why I try to avoid it spelling errors are not considerable not unnecessary population lacks know gamma north miami garland north of years and no unnecessary anything ok so try to avoid it noble forms an extensive capitalization don't try to write the entire content into capital letters no don't do that believe me that is that in raticate now park that is yours a game of keyword without keyword insertion know as you can happen ever ok so that is what I'm going to see what all you need to maintain in this contained keyboard entry key replacement and keyword approximately what all of those days let's read so the way for us and keyword consideration now what you need to do you have to use minimum one person to maximum different types of the fewest ratio for example in writing thousand words and they contain so what goes in 10 times I can repeat the keyword into that content and maximum is a revised version yeah anybody's works pretty forward I can repeat but that doesn't mean that you are going to repeat again and again those left like if my then okay if I'm writing by one worden i multiply times you can write your primary keywords and maximally the later in time that is if i'm adding I work okay the one thing but not try to repeat again again at the key word again k liye like that it Mike you what is a black shoes so don't the right back to black slacks black black shoes again and again try to write black shoes black boots black of formal shoes so you can use an audience of that work cake so keyword placement of course heading one of your content around the keywords what it was ahead of you I think please try to write your primary keyword intellect getting that would give the relevancy of your content for the keyword first line of your backup must continue pragmatic you again so you're going to write a paragraph the first bag off and the fourth and market in your friend Ricky would again that will give a relevant piece to your keyword selected then everything got the tent at least one planet the keyword respective workplaces temple now rest of the background of course you can you have to write your family would do it but that doesn't mean that you're going to write at the race was intense know that is only applicable for the pause paragraph ok so use more than more coming words as I said Alice eyes of the gravity would so what I was saying the war again and again don't write the theme word into the interview and that content for example your family keywords dog training so don't a photography drop training dog training dog training don't in respect of dog training you can i Papa training training dog training guided trip so this is what you can do right now the next keyword proximity he was possibly the capping between yogi with his honesty with proximity for example dogs training is your primary keyword but there is no gas in between but if you are writing dogs are your friends that training necessary there's a cabin between your keywords and that is not a keyword proximately dogs are our friends their training so they have at five world watching for you fold forwards between men that again also it will count as LT work but as the cabbages between then that is fine but the right to Whitecap more and more gaps ok so that is what is suggested as a key word proximate and the next is regulation you have enough optimizer content about this way you can optimize the entire content and you you can start ranking and SEO better than thistle and this is the only thing which makes me always a higher rank or that actually gives me a high-ranking into my own content so if you really like this with you and if you really are loved what I have done sure to please like this video and subscribe to the channel thank you guys have a nice day bye.
a clear, bright, rich.
You will drink it with your many leather bound books.
let's just make it our own way.
How about we make hot water, and pour it on to the tea.
Oh, on to the tea leaves!?.
And then drink it.
Okay let's do that.
Let's try it.
The fine pu'erh tea Why can't we just have tea bags, man? What is this?! How's that? Looks good to me.
Is that enough? Yea that's enough.
Pop it in.
So what are we talkin' about today? Today after we make this tea, we're gonna do a little bit of talking about SEO.
And SEO, for those who don't know already – which everybody should know – means Search Engine Optimization.
We're just gonna talk.
This is something that you know you and I deal with every single day.
And it looks like the pu'erh is ready.
I don't think Sean is going to be proud of us.
There is not a lot of mahogany going on.
But, here's the tea! Shall we talk? Let's get to it, yep! Today, we are talking about SEO and actually in particular we're going to be giving you a checklist of the 10 most important things REALTORS® need to be doing in 2017 if they intend to rank on Google, Bing, Yahoo and all those big search engines.
Backlinks are when another website on the internet links to yours.
A backlink from a highly reputable, or really busy website can mean that your website moves up and rank on Google, Bing, and all those search engines.
And so you want as many links to your site as you can but you also want links to come from great websites not from non-relevant websites Websites that are relevant to the real estate business, to REALTORS®, to your community.
And you don't just want backlinks that link to your homepage that say "click here!" You want a backlink that is relevant to what's happening on your homepage or on that page of your website.
So for instance if they're backlinking from some popular websites your blog and it's one of your blog articles, well make sure that some of the keywords from that blog article are being linked, and not just a "click here!" or just your name.
It should be relevant So we always get asked, "What's the quickest way to start creating content for my website.
or for anything.
I think the quickest way that you can get started is just to pull out your phone, go to the camera and start recording a video of yourself.
This could be at one of your listings that you're representing; just give a nice little walk through tour in the video, on your phone.
You don't have to invest in lighting, or audio equipment.
Just literally walk through the property, explain a few things as if somebody was there and then say "You know what, I'm hosting an open house this Sunday, I'd love to see you there.
Click the link below to go to my website to view the floor plan and way more information on this property.
" One way you could do this right away is jump onto your Facebook app on your phone, load up your page and start recording a video on Facebook Live, so it will be a live video that people can watch as it's happening, and right when that video is over, it gets saved to your page, and then that's a piece of content.
So guest blogging is actually a great way to create backlinks, because when you're guest blogging you're not blogging on your own website anymore.
You're blogging on somebody else's website.
Let's say you're a North Vancouver REALTOR® and you want to write a guest blog post for NorthVancouver.
Com Well that's not your website, but you get to write some content for it, and at the end you get link back to you.
And so guest blogging is a form of backlinks – of earning backlinks without necessarily asking for them.
Instead, you're going out and providing value to a blog or website by writing an article for them, or creating some content for them and then in that content you have a link back to your website.
Another really quick way to get content on, let's say, your blog is to take the market reports that the real estate board puts out.
Link to it but then put your own spin on it.
So the reports come out, they're often a few pages long, they're full of data.
If you can distill that data for the user that's on your site, just give them a brief synopsis of the highlights and stuff that they need to know and how it affects them in particular, but right in your own words.
Not only is good for SEO it's good for establishing you as the expert, and building trust.
Interlinking refers to the activity of linking to pages on your own websites from your own website.
Not like a backlink that's coming from an outside domain, all these links are happening on your own domain.
Now one thing that we do at RealtyNinja is interlink between our blog posts so if you're reading any one of our Dojo posts you're going to get at least one or two links to our other articles from within one article.
Also, throughout our website you might find call to actions leading you to other areas.
Super important to have your website visitors not stuck or stranded in one area, they need to be reading your page and constantly following a flow of events until they get to the final step which would be buying a house or selling a house with you, ideally, but until that point a little bit of interlinking helps keep them on your website for longer So, this is a big one.
It's writing for people, and not Google.
So Google works every single day to make their programs more like humans So if you just focus on writing relevant high-quality content, that's shareable and interesting, people will naturally read it and share it.
Now, Google is gonna naturally rank that website or that page article higher the more relevant or interesting it is.
If you try to trick Google and try to use various methods that are called "Black Hat" or "Grey Hat" such as keyword stuffing or improper backlinking.
trying to essentially trick Google's systems into ranking your website higher, you'll definitely regret it.
You might see very short-term uptick in results but overall your website will get penalized.
Shareable content doesn't have to be something that's challenging to create.
It does require a little bit of reflection though.
A little test that I usually put myself through is I just ask myself, when producing content, "Would I share this if someone else had produced it?" Would I post it to my own Facebook? Would I, you know share it to my own blog? Would I re-blog it? Would I re-tweet it? Would I post it to instagram if it's a photo? What makes something share-worthy? The fact of the matter is, it's going to make your audience feel smarter.
They're going to share your article if it makes them feel smarter or if it makes them feel like they know something that other people don't know.
Alternatively you could just be hilarious and maybe they're sharing something that's funny but we tried that in our last video and we did get a lot of engagement, people though we were funny, but they didn't share.
Because our job is not to be funny, our job is to be educational and informative so make sure you know what you're doing and create content that's shareable for your audience.
So Google has a document called the webmaster guidelines.
They're essentially a set of standards that they expect professional web designers and developers to take when they're developing a website.
Now, you should talk to your web designer about this, and if you're RealtyNinja customer we got you covered.
Now what they are is a set of things, kinda under the hood stuff that has to be there.
It could be your URL structure, title tag, Schema, sitemap.
Xml files, proper descriptions and so on.
There's lots and lots of stuff and it's constantly changing.
Here's a super simple one that's often forgotten or overlooked.
Bringing your entire online brand together and making sure it's cohesive by having all the links from your social networks point your website.
If you haven't done so in a while, go and audit your online presence.
Maybe do a google search for your own name or just go to all the social profiles that you currently have active and make sure that every single website domain on there is linking to your homepage.
Every web presence that you have control of online should be linking to the nucleus of your of your brand online, which is your website.
When it comes to picking keywords for SEO, you gotta keep it realistic.
Let's say you're a brand new REALTOR®, with a brand new website, on a brand new domain, that doesn't have any history or backlinking already.
Now, Google doesn't really know what your site is about or what you're up on it, so if you're trying to break out into the market and target a huge broad term like "Vancouver Real Estate" or "Real Estate Agent in Canada".
something like that, you're definitely not going to see the results you want.
So what you want to do is drill down to a few of the smaller niches that you know really well.
So, yes your domain could have various sections to it that link off and show a broader perspective But you generally want to focus in, and show just one or two things that you're an expert in.
Obviously, SEO is a huge topic and we really haven't dived into it and full detail today.
We'll be covering it a lot more as the months go by, in the blog, so make sure you subscribe to The Dojo using the form below this video.
We really hope you learned something today and are able to take at least a few of these 10 checklist items and apply them to your own website and your online brand.
If you have any questions at all, as always don't hesitate to leave us a comment below or on our YouTube channel.
Thanks so much, and have an awesome day, Ninjas! Hey Ninjas *laughter* Wait, just wait! And, we'll be in touch.
with more videos.
as the week's go by.
HAW HAW! Can you just write me something so I can read it? Like, memorize a script?! It's, it's the last one.
I hope you learned a few things that you can take to the bank with you to help bring your brand *$%#@* why am I saying these weird things? "Take to the bank with you".
like, wha-who am I?.
Andy: Hey guys, I am Andy and it is WhiteboardWednesday, where we unpack information that helps your church.
If you could do us a huge favor, please likeand share this video so we can continue putting out helpful content like this for you guysevery single week.
So today I am here with Wes, our residentSEO expert, who last week let us know some things not to do on our church website forour SEO.
Well this week, he's put together a list ofsome things that we should do to better help our SEO and to better rank on Google.
Wesley: Yeah, exactly Andy.
So last week, if you didn't catch that video,go back and watch that.
That will help you make sure you're not doingthings that are hurting your SEO on your website.
But today, let's talk about what's gonna help.
So just a recap real quick, SEO–what arewe talking about? Search Engine Optimization.
Things you can do on your site that will helpyou rank higher when people search for your church on Google.
So let's jump right in.
Tip #1 is, Write good content.
Now you think this goes without saying, butsome church websites, you go on, Andy, and they don't actually have very much text contentabout their church.
Like especially on their home page, maybethey have an About Us page that has some text content, but it's just not really there.
Maybe there's like a giant slideshow withstock photography or something that's not very personable, and it's just not a goodidea.
You wanna make sure you have solid content,text content, about your church using images that are actually of your church.
So that's really important.
Also, you wanna make sure that it's of decentlength.
You don't wanna just have a couple lines aboutyour church.
Make sure you have several paragraphs on anAbout Us page, and even on the Home page, make sure you have like maybe a paragraphof just solid text content that talks about your church.
That's really gonna help.
And lastly, make sure it's grammatically correct.
Proofread through that, make sure words arespelled right.
Andy: We've all been there, we go to a websiteand it's like "Whoa, did they proofread this?" Wesley: Yeah, you'd be amazed at how oftenwords are misspelled.
So that's #1.
Probably one of the most important things.
That's why I put it as #1.
Ok, #2, really important that you use keywords.
Now, Andy, keywords are words that peopleare going to search on Google or one of these search engines to try to find your church,ok.
The most common keywords are going to be yourchurch name and then your city name.
And people might not necessarily search specificallyfor your church, but they'll probably search for something like "church in [your city name]".
So you wanna make sure you're using thosekeywords, cause you're not gonna rank, your website is not gonna rank for words that aren'tactually on your website if that makes sense.
So sometimes people are like, "Why is my churchsite not ranking? Like even if I search specifically for mychurch name, it's not showing up.
" Let me ask you, are those keywords actuallyon your website anywhere? You wanna make sure they're there.
Now there's a few places you absolutely wannamake sure that those keywords are at.
Your church name and your city name.
The most important one is the title tag onyour web pages, especially your Home page.
Make sure that title tag has your church nameand your city name and that's gonna help you out a lot.
Also with keywords, there's something calleda meta description on your web page.
And that's what shows up underneath of thetitle on Google, where your title will show up.
Right underneath there, there's like a couplesentences, not very long.
Andy: Yeah, it's like only a couple lines.
Wesley: Yeah, that's what that meta descriptionis.
You also wanna throw in a couple keywordsthere to help, and that just helps people visually to see, what is this link about,and it will help them click through to your website.
So keywords are really important then.
Also in your content itself, we talked about,you know, talking about your church, well, with good content.
Make sure you're using those keywords, yourchurch name and your city name.
Not stuffing keywords so it's obnoxious andnot easy to read.
Andy: That was a myth that you talked aboutlast week is to not– just to use it as much as is natural.
Wesley: Exactly, cause if you use it too much,you'll actually get penalized.
But you do wanna use it, don't leave themout.
It's important that you have keywords.
Ok, so let's move on, #3–This is also reallyimportant: Claim or create your Google business listing.
Now, obviously, a church isn't a business,but Google has business listings, basically any kind of local organization can claim it.
And here's why this is really important: becausewhen people search–I just did today just to test–I searched for churches in Fresno,and the first thing that pops up are Google business listings, but it's for churches.
And you wanna make sure that you're on thatlist.
And hopefully you get higher in that list.
So create or claim it, and then also, onceyou have it, you wanna make sure that your church website is in that business listingso that people can go to your website.
Also you wanna make sure you're uploadingrelevant photos of your church, you know, like your pastor preaching or your worshipteam or that kinda thing.
Make sure it has good photos on there.
So this is really important.
Andy: You don't wanna just claim it and leaveit alone? Wesley: No, if it's just blank, people arelike, "Well, this is cool, but I don't see anything about it, I can't find out any informationabout it.
" So that's really important.
Alright, let's go on, #4: Submit a sitemapto Google.
Now that sounds kinda scary, cause a lot ofpeople might not know what that means.
It is a little bit more technical, but fortunately,we're gonna have some links, if you view this video on ChurchHacks, there's gonna be somelinks that will help you with some of this more complicated stuff.
Submit a sitemap to Google–what is that? That's going to inform Google of all the pageson your website, so Google knows to index all of them.
Maybe some of your pages haven't been indexedby Google, so you wanna get all the pages on your website indexed.
Ok, let's move on.
Last one: Make your site mobile friendly.
Andy, have you ever been on a website on yourphone and everything's tiny.
Wesley: Andy you can't– it's so hard tonavigate.
That's because it's not mobile friendly.
And so you definitely wanna make sure yourwebsite is mobile friendly.
And this is important for SEO because Googlewill actually penalize you–if people are searching on their phone or mobile device,your ranking will be penalized because Google knows, hey this site's not mobile friendly.
There's a really easy thing you can do online,if you're like, "I don't even know if my site's mobile friendly.
" There's a simple test.
If you just Google "Mobile Friendly Test"that link is gonna pop up and you'll be able to enter your church website and it will tellyou if your site's mobile friendly or not.
If it's not, you wanna make sure that you'reusing a website template that is mobile friendly, or you could hire a developer to fix thatfor you, so.
Andy: Because honestly, most people are searchingfor churches on their phones.
Andy: Hardly anyone does it on their computersanymore.
Wesley: That's what's crazy, is mobile trafficand mobile viewing/browsing is actually higher than desktop now.
Wesley: So that's super important.
So I hope this has been helpful.
Andy: Yeah, well perfect! Thanks for putting this list together forus, Wes.
I know it was helpful to me and we hope itwas helpful to you guys.
And if you do have any questions regarding SEO,please let us know in the comments below and if there's anything else we can kinda do tohelp your SEO, please let us know.
If this video was helpful to you guys, pleaselike and share.
And this was Whiteboard Wednesday and we willsee you guys next week.
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Now the next I�m going to show you is howto look at Google�s own SEO guide.
So, if you go to Google and search using thephrase �Google SEO Guide�, you will get results like this.
You see this one, it�sa PDF file and open it up it will look something like this.
Another great thing about this, is that this is not my opinion, or somebody else�s opinion,this is a guide direct from Google.
So, look at the table of contents here, asyou can see we�ve got a little bit about SEO basics, then bits on how to create goodtitles and good descriptions.
And then there is a section on improving yoursite structure and improving the structure of your URLs, your website addresses.
Tips on how to make your site easier to navigate.
Tips on optimising content.
Tips on how to offer good quality and services.
A section on how to write better anchor text.
If you�re not familiar with the phrase �anchor text�, it is the text within a text link.
So, for instance, when you see something like �Click here to download our free tips andtricks�, quite often the words �Click Here� is the bit that you click on, thatwould be the anchor text.
That would be a terrible example of how to use anchor textin terms of SEO.
As we will see there are much better waysof using anchor text to improve your SEO.
Then down here is a section on optimisingyour images and how to make those work for your SEO.
Similarly, there is a section on how to use headings properly.
How to deal with crawlers.
Crawlers are things like the �Google bot� which are bits of software that crawl theweb looking for new websites and following links.
How to make effective use of something called the robots.
If that sounds complicated,as will see it�s very straightforward.
Then there is a section on �follow� and�nofollow� links, which again is quite important from an SEO point of view.
And then there�s a few sections here about mobile phones which are increasingly importantthese days.
And then this section how to use analysisof your site.
And also, how to promote your site in theright way, as opposed to the wrong way, because Google doesn�t mind you trying to promoteyour site using SEO.
but if you over optimise.
or use what is called �black hat� techniques,which are techniques that Google disapproves of, then you will end up getting banned.
And then finally, there is a section on something called the free �Webmaster Tools�.
Googlehaven�t yet got around to updating this document, the Webmaster Tools have been renamedthe �Google Console�.
Rather annoyingly, Google constantly rename things, so that whatused to be called the �Google Webmaster Guidelines� is now caught the �GoogleSearch Console�, but it�s the same thing.
And if you come down here, as you can seethe first section just talks about page titles, and there are some tips there and best practices.
And the next section talks about the �Description� and again tips and best practices.
And as you carry on down here, you can see it�s in the same vein.
It�s very muchaimed at people fairly new to SEO, but it�s still worth looking at, through even if youbeen doing SEO for a while, even if just to remind yourself of something you may haveforgotten about.
So, for instance, this is all about improvingthe structure of the URLs, and best practice, then how to use URLS, and what sort of wordsyou should use inside the URLs.
And as you come down here tips on making thesite easier to navigate.
And, what else have we got?More of the same there.
Then there�s a bit about site maps.
Thereare two types of site maps.
HTML site maps and XML site maps.
Against that sounds horriblycomplicated, but in actual fact want to start looking into it it�s very easy to do, especiallyif you�re using WordPress.
And then there is the usual Google mantraabout quality content and the fact that if you have quality content that will attractquality links.
Which is true.
It just takes a bit of timethat�s all.
And again, best practices there.
There is a section on writing better �anchor text�.
As I say �anchor text� is thetext within a text link.
And more of the same there.
How to optimise your images for SEO.
And again, best practices.
How to use headings properly, what are called H1�s, H2�s and H3�s.
Which are importantfor SEO.
A section here on the robots.
The difference between �follow� and �no follow� links, and why that is important.
Then there is a couple of pages here all about mobiles.
Which as I say, is getting increasinglyimportant these days.
Then as a section about promoting your websitein the right way, as opposed to the wrong way, which can get you banned.
Then lastly there is a section about the free �Webmaster Tools�.
As I say it�s nowcalled the �Google Search Console�, and if you�re serious about your SEO, this issomething you should install immediately.
Just go and search with the phrase �GoogleConsole�, the old name which was �Google Webmaster Tools�.
You will find the informationabout it, it�s a free tool from Google, and is absolutely vital, if you can take yourSEO seriously, then the first thing you do is install the Google Webmaster Tools� orthe �Google Console� as it is now called.
And then finally, you�ve got some sourcesof help here, forums and blogs and what have you.
Again, if you�re not familiar withthese, go check them out because there�s an awful lot of extra information there, up-to-dateinformation, new information that is coming out so if you want to keep abreast of thechanges within SEO, this is a good a way as any, of doing it.
They also have tips on howto hire an SEO expert.
But unfortunately, as you may have noticed there are an awfullot of bad SEO consultants out there, so you need to know what you doing, if you wish tohire someone else to do your SEO.
Or better as I always recommend, learn how to do SEOwhich really is not difficult, and do it yourself.
So, there you are, the Google Search Engineofficial starter guide, from Google.
Download it, print it, check it out, readit.