As an SEO expert (Search Engine Optimization), your primary job will be to help websites rank higher on search engine results pages. SEO is one of the most critical factors that affect web traffic. To reiterate just how important this is, studies have shown that falling below position 5 on Google’s first page removes about 75% of all the potential traffic your website might have got had it been higher. In fact, being the number one link on Google’s first page gives your website a third of all the potential traffic directed towards your specific keywords on Google.
Consulting is good work, if you can get it. Consultants give guidance to companies looking for help with everything from marketing to environmental remediation--and for that they clock an average 10% operating margin. Many consultants can easily work from home when they're not with clients on site, and most charge on a per-project basis rather than by the hour. Two big challenges: marketing and pricing the service. For more on the first, check out "Twelve Innovative Marketing Techniques"; for more on pricing, try "How To Figure Out Your Daily Rate."
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